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Case Study On Breakaway Brands

Decent Essays

Breakaway Brands: Improving Consumer Lives
In the textbook POM, there is a case called Breakaway Brands in chapter 8. Brands are a key element in the company’s relationship with consumers. The textbook author says a brand is the company’s promise to deliver a specific set of features, benefits, services, and experiences consistently to buyers.

The case mentions each year, the Breakaway Brands survey identifies the 10 brands with the greatest percentage gains in brand health and business value as a result of superb brand strategy and execution over the previous three-year-period. The most recent Breakaway Brands survey was dominated by contemporary and high-tech brands. Although the case is more focused on Brands, I feel more components from this chapter can fit the chapter also. On page 229, there is a table about marketing considerations for consumer products. From the list of the top 10 Breakaway Brands these look like they are convenience and shopping products.

One brand consultant, from the case, says when times are tough, people are looking are looking for brands they know and the comforts they bring out, not only functionally but also emotionally. On page 233, there is a section about brands. Nowadays branding is so strong that almost anything goes unbranded. The textbook author says consumers view a brand as an important part of a product, and branding can add value to a consumer’s …show more content…

These companies were able to connect with their customers, whether it was the type of consumer product, product and service attributes, or building a strong band. Whatever these 10 companies focused more on or focused equally on, out of the 2,500 brands being surveyed these 10 hit it right on the mark. The case mentions all strong brands – whether it’s Facebook or Reese’s – are built around an ideal of improving consumers’ lives in some relevant

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