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Case Study Of Swannies

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Swannies has dedicated their efforts into focusing their target consisting of male golfers that are between the ages of 15-39. Such individuals would consist of students, young professionals- especially ones who casually golf. This target market makes up half of the golfers in the United States. If Swannies were to also focus on men aged 39 and older, they may be able to attract another 40-50% of the men in the industry. This would be key for Swannies- aiding Swannies with their extensive growth. Capturing Market Share in the Southwestern U.S. Preliminary Industry Research ¬ As mentioned earlier, California makes up the largest state that relates to total golf economic output at approximately $15.1B. In addition, according to a study done

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