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Case Study Of RICB

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Major RQ: What are the critical successes factors responsible for smooth adoption of electronic payment platform by RICB in an emerging market? The following are the sub-research questions:
1. How does top management support influence the intention to adopt electronic payment platform for RICB?
2. What is the organizational readiness level of RICB to influence the adoption of electronic payment platform?
3. What are the perceived benefits identified influencing RICB to adopt the electronic payment platform?
4. Which factors of external pressure have significant influence on adoption of electronic payment platform by RICB?
Chapter 4: Findings

4.1 Introduction
This chapter illustrates complete assessment on the findings made on electronic payment platform adoption prospect by Royal Insurance Corporation of Bhutan Limited in its chosen lines of businesses. The theoretical framework of Iacovou et al., (1995) model was used as the base for the research, customized to be applicable to Bhutanese perception. The Independent variables are perceived benefits, top management support, organizational readiness and external pressure and electronic payment platform adoption as dependent variable. The research also came upon some of astoundingly latest findings; it …show more content…

Apart from that the respondents felt RICB Multifaceted Business structure is one of the company’s existing strength thus the adoption of electronic payment platform will provide customers the convenience of investment, insurance, and social security’s services under one umbrella. With the introduction of this electronic mode of transfer of funds, the inconveniences and delays associated with the current cash and other paper based transfer of funds such as cheques and drafts shall be minimized as the participants will be able to settle their transactions efficiently and faster(RMA,

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