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Case Study Of PVC Pipe

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COVER STORY – PVC Pipes
Influencing the Influencer
The vision at PVC pipes maker Finolex Industries is to see that plumbing becomes a viable lifetime profession for artisans. The company is leaving no stone unturned in its effort to create a pool of skilled plumbers in sync with the industry requirements. And, in the bargain has been able to create a strong brand recall among the plumbers community.

In the last 3-4 years, a strategic shift has happened at Finolex Industries. There is renewed focus on optimising the product mix for improving the margin and thereby increase profitability. The company used its resin production capacity to feed the growth in the PVC pipes business and moved up the value chain with even higher-margin PVC fittings. From 47% in 2012 the share of the pipes segment in the company’s revenue has reached about 73% in FY16.
Prakash Chhabria was instrumental in in bringing in this transformation after taking over the rein of the business as executive chairman, from his father, the founder and the then chairman late Prahlad Chhabria, in 2012. He has been associated with the the company for 29 years and was serving as the managing director from 2008.

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However, in the last couple of years, Chhabria is focused on building the non-agri or the construction segment. “While agriculture still …show more content…

Under the MoU, Finolex Pipes will now provide course literature and material for efficient training of the student registered for the plumbing and sanitation course in the college. Chhabria adds, “Finolex aims to provide ITI Patiala with best in class knowledge by providing them aspects such as – classroom/practical training by industry experts and senior company employees, product training using Finolex manufactured products and product literature in the form of catalogues, leaflets and description

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