Naga Mutiara Fragrant Rice
Reason
Naga Mutiara is chosen as a direct competitor for Jasmine Sunwhite because Naga Mutiara has provided Malaysians with nutritious rice for more than 15 years. Naga Mutiara is a premier brand in Malaysia. Besides, it is also a household consumer product in kitchens and restaurants all over the country (Superbrand n.d.). Naga Mutiara is a flagship product of Hock Ju Edar, one of the leading and biggest rice distributors in Malaysia (HockJu 2005). Naga Mutiara has the price slightly lower than Jasmine Sunwhite and Naga Mutiara could act as a perfect substitute for Jasmine Sunwhite. Therefore, Naga Mutiara is selected as one of the direct competitors for Jasmine Sunwhite.
Strength
Naga Mutiara has awarded Superbrand
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This provide evidence that there is no any improvement in quality assurance for Naga Mutiara or no further achievement is made. Customers might slowly lose their confidence in Naga Mutiara day-to-day as the award last achieved is a decade ago. Jasmine Sunwhite has awarded Superbrand Malaysia 2016 but only cost RM0.09 per kg higher than Naga Mutiara. This may draw back the customers from purchasing Naga Mutiara as the customers may not get the premium quality as high as the price since there is no any quality assurance recently achieved by Naga Mutiara.
4. Positioning mapping analysis (Jasmine Sunwhite)
Price
For Jasmine Sunwhite it will cost RM 5.40 per kg (figure 4.1) which is the highest original price among the other brands. Jasmine Sunwhite have the highest price among these 6 brands. Jasmine Sunwhite rice price is RM0.47 or 9.33% higher than the average price which is RM 4.93. Due to higher price, Jasmine Sunwhite has many competitors.
Quality
Jasmine Sunwhite has been awarded Malaysia Superbrand for 14 years from 2002 to 2016. It has also been awarded by Reader’s Digest Most Trusted Brand for more than 10 years from 2004 to 2016. In 2005 this brand has been awarded for Brand Laureate
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So, Long Fong Cho has less advantages compared to other brands that have awards. For example, Jasmine Sunwhite, Floral and Jati.
For recognition, Long Fong Cho has the ISO 9001:2008 certified (figure 4.2) which is a standard recognized internationally. Thus, Long Fong Cho can provide high quality rice consistently by applying the ISO 9001 standards. This is also a competitive advantage that Long Fong Cho possess to compete with another brand.
Besides, Long Fong Cho also recognized by JAKIM as HALAL rice (figure 4.2). We are able to notice the JAKIM logo in every package of Long Fong Cho fragrant rice. Thus, everyone including Muslims can eat Long Fong Cho fragrant rice safely as it is trusted brand.
Furthermore, all fragrant rice of Long Fong Cho are imported from Thailand with triple A grade (AAA) (figure 4.2). With triple A grade of fragrant rice, consumer will know that Long Fong Cho fragrant rice has certain quality which are worth to buy. The texture of Long Fong Cho fragrant rice is medium soft and fragrant (Oel 2013). Additionally, the Long Fong Cho is ‘Super Wangi Rice’ which means their rice is more fragrant. Thus, for consumer who likes heavy fragrance of the rice, they will choose Long Fong Cho fragrant
Upon returning home, I googled if there are another places where I can enjoy Bun Cha. Although there are many Vietnamese restaurants here; however, I have been finding it difficult to have it here in Toronto unfortunately. The ingredients you need are quite simple, and the way you cook does not seem so hard, yet I still do not know why. After looking it up on the internet, in fact, Bun Cha is not available in other part of Vietnam, either; it is a special dish only you can enjoy in the Northern area of the country.
Murad is a retailer of skincare products, color cosmetics, and informational literature, which it offers through its online store and a few spas and other retailers. The company’s products address commonly occurring to more serious skin concerns like acne, aging, redness, cellulite, and sun exposure.
Green peppers stir-fried with tiny dried fish, soy sauce and sesame seeds; raw egg mixed with soy sauce and poured over hot rice; dish of lotus and burdock roots and carrots (kinpir) sautéed with sesame-seed oil, soy sauce and a sweet rice wine called mirin; miso soup; grapes; sliced Asian pear; and milk.
So now, when you go to your local Chinese restaurant, you can see the key ingredients that the Americans have used to make General Tso’s chicken their own.
Hu Kitchen is a high end restaurant located in New York City. It is the first “ultra-high quality” restaurant that is extremely dedicated to providing customers with unequivocally delicious food. Not only is this food delicious but it is extremely healthy. Hu Kitchens famous chocolate has no cane sugar, no soy lecithin, no refined sugar, no gluten, and no GMO. When working in the restaurant industry you have to be unique, in NYC there are hundreds of competitors just like you and Hu Kitchens is stealing the spotlight on Broadway. The new approach to healthy delicious food has found Hu Kitchen a special place in consumers hearts but not without criticism.
Offering many filling or healthy options, this restaurant has something for every palate. Enjoy classic dishes like sesame or Hunan chicken, shrimp with lobster sauce or beef and broccoli all-served over freshly steamed rice. For a delicious meal for two, try Kwong Dynasty's Pu-pu platter with egg rolls, chicken fingers, spare ribs, beef teriyaki, wings, fried shrimp and crab meat rangoons. This restaurant also offers convenient
The brand does not offer any sub-brands but rather promote its gift under the master brand – avoids confusion
Ath then told me more about his key foods that he usually ate. He says that chok (rice) is the staple food for his people in Thailand. There are two types of rice, which includes white rice or khao niao (known as sticky rice). Khao Niao is typically rolled into a ball. He says rice is eaten with everyday dishes such as phat thai (pad thai noodles), khao phat (Thai fried rice), som tom Thai (Thai papaya salad), kaeng som (hot and sour thai soup/curry) and basically anything that is served at the dinner table. Most main dishes are made with pork, beef, chicken, and/or seafood. Soups are commonly eaten with most meals since it helps him balance the hot flavors of many Thai dishes.
based on the standards used in each country. Her product is superior to anything that exists on the market.
quality, and recognized by the consumer as such. The brand is seen as expensive, but
Products are always tested in modern laborites. Therefore, measure key product and package quality attributes by focusing on ingredients and materials, samples collected from the trade as well.
Old Chang Kee has developed various types of series of “Signature Fingers Foods” and “Breakfast Set” in this way, such as Traditional Favorites, Seafood Favorites, Chicken Favorites, and Desserts etc. Inward-facing, there are furthermore several sub-brand categories, i.e. “O”, “OnStick”, “K8”, “Take 5”. What’s more, OCK is as yet working on creating averagely four kinds of new products. (Oldchangkee.com, 2016)
They have many outlets and you can find them located in numerous shopping malls today. This company was established in Singapore in 1956 and the first stall was located along Mackenzie Road. 30 Years later, the company had a new start. Mr. Han Keen Juan, the Executive Chairman of Old Chang Kee, transformed and re-engineered the way his company produced curry puffs to achieve his goal to be a successful business company. They have achieved their goal. They have won a few prestigious awards. One of the awards they received was the Singapore Prestige Brand Award (SPBA). On May 2013, Old Chang Kee was nominated as one of the world’s 20 best fast food chains, by U.S based Travel and Leisure Magazine.
The Japchae is a traditional Korean dish consisting of glass noodles and colorful vegetables. The recipe itself takes several hours to prepare, requiring dedication and patience from the chef. The vegetables must be individually chopped, and stir-fried separately to be combined later. The beef must be marinated in a sesame sauce, refrigerating it, allowing the meat to adopt the rich flavors of the marinade while the vegetables and the noodles are being prepared. All the ingredients are combined and cooked once the chopping and marinating process is completed. The japchae’s clear glass noodles add a bright and shiny effect to contrast with the colorful vegetables. The dish is cheerful and dynamic, consisting of multiple colors (browns, reds, greens, tans, and yellows) and textures in the dish, exciting the taste buds with a new experience in every bite. The smooth lines of the noodles contrast with the texture of the beef and the precisely cut shapes of the vegetables. Mrs. Prickett gained her knowledge and practice of making Japchae in her childhood home. In her youth, her mother, Sok Kun Kim, taught her many recipes, so she has had this knowledge for most of her life. Since her mother cooked these recipes for her family growing up, now she cooks them for her husband and children. Occasionally, she prepares dishes such as this one for family or friends who are willing to experience other cultures, and expand their
History and outside influence also had an impact on Korean food. During the 20th century, China was the most powerful and advanced country in East Asia. Because of this, China has been influencing its neighboring Asian countries like their government, culture, and food. One the most influential items that were passed down by China is rice. Rice has now been one of the most major grain crops in Korea. Furthermore, Korea is mostly surrounded by water, fishing has been a huge part of Korea’s economy and that seafood has been favored by many Koreans for generations. Weather is also the influential factors of Korean dish. Fermented dishes such as kimchi is a Korean cuisine that is traditional side dish made from salted and fermented vegetables such as cabbage and radishes. Doenjang or soybean paste is a fermented bean paste made from soybean and brine. These two dishes are very popular because people enjoyed them throughout the freezing climates.