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Case Study: Miles And Snow Typology

Decent Essays

As you discussed in your post the Miles and Snow typology appears to consider external factors and the market place environment more appropriately. Best laid out strategic plans can quickly fizzle when met with the ruthless face of reality. When economic influences effect an entire market space consumer trends shift and expectations require modification. In a recessionary period, similar to what we have recently experienced consumer spending shifts when people are faced with limited resources. Whether it is contemplating dinner at a restaurant or a manufacture working to preserve profits, tactics require adjustments based on the market place environment. During these times a low-cost strategy might be enacted, however this does not necessarily

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