Case Study : Managing Business Activities

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Structure is the basis through which an organization seeks to create control the direction of an organization. This is completed through clear definitions of the allocation of work, differentiation, and the coordination of having those responsibilities working together towards the efforts of the organization, integration (Bolman & Deal, 1993, pp). Through these methods, the organization is able to devise a division of labor that collaborates to bring about the missions and goals of an organization. The structure that comes about from this can be varied in their rigidness and flexibility it allows, and to an extent this is a great contribution to its success.

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Salesforce.com was envisioned by benioff, he was seeking new methods to help companies accomplish greater sales efficiency on demand. Salesforce.com was established by marc benioff in 1999 and is headquartered in san francisco, ca. Salesforce.com is a provider of cloud computing application software as a service; with its primary focus on customer relationship management or crm support both large and small businesses. The company offers easy-to-use and intuitive platform which enables clients to share their sales, support, and marketing information on demand. Salesforce.com gathers and manages information about existing and prospective customers leading to greater selling productivity. This allows clients to connect and engage customers, to sell and service with ease, and collaborate with its customers. The products offered by salesforce.com are subscription based and are accessed online with nothing to install or buy; making it a seamless process for clients can get up and running quickly and inexpensively. Since the companies start, salesforce has expanded from its core services to a complete suite portfolio that puts every aspect of selling and sales management online in the cloud. The company’s seven core service offerings include:

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