Case: Bringing Yanjing Beer to Canada
Executive Summary
This case study looks at the problems facing immigrant entrepreneurs in Canada and key recommendations to follow in order to succeed in starting a profitable company. Shu Guo, like 40,000 other immigrants, came to Canada seeking entrepreneurial opportunities, but many would fall short. Immigrant entrepreneurs in Canada find themselves falling to the same problems. These include a lack of start-up money, correct marketing to find customers, dealing with government regulations that they have a lack of knowledge about, language/culture barriers, and big chains with better resources.
Although there are many factors making it harder for immigrant entrepreneurs to thrive in Canada, there
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Guo then introduced Canada to Yanjing’s alcoholic beer by 2007 after they granted Guo the right to represent their imported alcoholic beer and hard liquor. (Pg. 2) By 2009, Yanjing had received exclusive importer rights and sales agent status in Canada due to Guo’s hard work promoting the product to restaurants and grocery stores.
When entering the Canadian market, Guo faced multiple problems that halted the process. These problems included; high duties and taxes, non-Chinese Canadian consumers not knowing Yanjing’s products, and Canadian prices compared to the Chinese market prices. Although there are many present problems with selling this beer in Canada, immigrant entrepreneurs can avail services and are able to stay in the market. As long as one stays vigilant and was willing to take high risks, the success in importation of beer to Canada could be achieved.
Analysis
First and foremost an entrepreneur needs proper funding to open their business. Shu Guo was able to use her own assets when starting her company, but not all immigrants have that luxury. Most must go through the Canadian Small Business Financing Program (CSBF), but it relies on the credit history from the borrowers last two years. Immigrants entering a country will not have any credit and cannot possibly apply for the funding. Sean O’Leary, the CEO of Toronto-based SafeTech Alarm Systems, even states, “Credit history
Canada is a country that is known as a "mosaic" of people and cultures, meaning; it opens it arms to immigrant families and gives them the freedom to express their own cultural values, ideas, beliefs and customs. It is this system that welcomes thousands and thousands of immigrants a year with open arms and the idea of a better life. This idea however, is sometimes not always as easy as it is thought to be. Though Canada is an amazing country for immigrants to start a new life and get better education, health care, and job opportunities, immigrant families are met with many challenges before they are able to become accustom to their new life. It is important to understand the true difficulty of the "Immigrant Experience" and the impact it has on families including adults as well as children. If it is easier to understand the difficulties immigrant families go through in search of a better life in Canada there can be more resources made to help them. It is important to take into consideration each individual difficulty that is faced and properly research each factor in order to have a better understanding on how to make the complete economic and societal integration of immigrants happen faster. There is a number of categories that relate to the integration of immigrants into society and a number of steps they must take to be a part of Canadian society. In order to understand these steps they have to be thoroughly researched.
For many years, beer companies had faced many economic challenges. In economic sphere, the beer company has reached a maturity stage and the growth has been moderate. In this maturity stage it is very hard for any one company to takeover the market form its competitors because of the tremendous competition. Expanding into foreign market is also one of the concerns for Canadian companies in this era. But apart from this there are some facts, which reflect the bright side of the beer economy in the Canadian industry and those are
In this person’s article, he/she discusses some of the hardships which many immigrants, may face in Canada. This person talks about how they at first had utopic dreams about Canada: that Canada did not have any “human weaknesses” and that they would find a job and be happy, free from racial discrimination. However, in the viewpoint of the author, this is far from the reality. The author warns about the difficulties of finding a job in Canada: difficulty in communication between the immigrant and the job supplier, lack of trust with the immigrants history in their home country, the fact that many of the jobs are not advertised in places where people can access them, and racism in choosing which person should get the job. Because of this sources personal experience, he/she warns others not to come to Canada. This is the reason that this source was created is to warn other people from facing the same dangers the author did in Canada. This author ends his/her article by saying that “work” is not something you can depend on to find in Canada. The main economic issue regarding immigration that this source addresses is that it is often very hard for newly landed immigrants to get jobs for many reasons. This is a very important problem as the main reason that the immigrants are let into Canada in the first place is to find a job and help Canada's economy.
First of all, immigrants help the economy grows fast in Vancouver. As the increased population has moved to Vancouver over the past hundreds of years, they have already created the cultural coexistence and make Vancouver a multi-cultural city. “This phenomenon triggers Vancouver to create and operate a diversified consumption environment” (Brent, 2016).In fact, it shows that more than 50% of people were from China and living in the Richmond in the last population census. As a result, more and more Chinese businesses are established in Richmond. Over time, more and more national and international companies set business in
In this report of data, the American Immigration Council is able to show how in California, there is an important role being played by immigrant entrepreneurs and innovators. Statistics report that Immigrant entrepreneurs are surely bringing in revenue, create additional jobs, and provide substantial contributions to improve
While Canada offers multiple programs for the purpose of aiding refugees and giving them a fresh start, a lot of employers complained about the shortage of labor. However, whether or not the reported labor shortage was factual or not can be disputed to this day. In fact, employer groups reported difficulties when it came to hiring worker that were suitable, while substantial wage increases, unemployed workers, and job vacancies with both refugees and immigrants were discrepancies that were scarcely documented. Despite this, Canada has been working to set up the Start Visa program, while suspending the Federal Entrepreneur and Immigrant Investor programs, for the purpose of attracting further innovation and investment into the country.
By analyzing the examples above, a complete picture is formed to depict the status of Chinese immigrants in Canada. The Chinese immigration experience has had its own difficulties and obstacles. It seems that for every hurdle that the Chinese immigrants go through, there is another twist that prevents that individual from realizing the goals that prompted them to leave the China in the first place.
Every year, newcomers arrive in Canada carrying colourful expectations and excitements. Their contribution to our population, national growth, and workforces are important. Currently, we are experiencing a decline in population. As a result, the capability of national growth decreases. As educated, financially qualified and employable immigrants enter Canada, our labour market earns a chance to improve. The distribution of potentials benefits immigrants and citizens, regarding our multiculturalism and economy. Canada needs immigrants as much as immigrants need Canada. Therefore, annual immigration levels in Canada must be increased. “Canada is an association of peoples who have, and cherish, great differences, but work together because they can respect themselves and each other,” (Massey).1
As we all know, Canada is an immigrant country. This beautify country attract more and more people who are longing for good future. In 2011, the population of foreign-born in Canada is about 6.7 million. No matter where we are from and what background we have, from the moment we land in Canada as immigrants, there are some problems we need to face to. The commonest three problems are learning a new language, adjusting to a new life-style, and finding a suitable job.
It is a matter of fact that when young immigrants entrepreneurs get to Canada they have to adapt to new market, new society and a new country. Foreign millennials come to Canada with the idea that they can open businesses within their field of expertise. However, they find that in order to start a life here everyone is going to ask them for Canadian experience, meaning that they will have to work low pay jobs or go back to school in order to homologate their previous careers . Regardless, of this immigrants seem to contribute to Canada’s entrepreneur field more than native Canadians. As 19% of non immigrants are self employ compare to 13% of native Canadians . On the other hand, people argue that millennial immigrants are a burden for tax pays,
The Federal Government of Canada should provide not only access to immigration but also make sure to provide new immigrants with opportunities. Firstly, there are still employment issues for Immigrants. According to an interview conducted by CBC, interviewing new immigrants and refugees, Sandy chugh, an immigrant said, "I don't see a lot of growth," when describing his current job. Despite having years of experience in marketing and a bachelor's degree from Ireland, the 32-year-old is working in a warehouse for the retailer Best Buy (Dunn, 2016). This relates to the issue as due to refugees and immigrants not having an absolute experience, yet being highly qualified for jobs, are not given equal opportunities than the natives who were born and educated in the country. Furthermore, to resolve this issue, the Canadian government must
This article comprehensively analyzes how the Canadian government aimed to accomplish different policy objectives in order to make immigration processes simpler: “These programs generally increase the participation by the provincial governments and employers in the selection of immigrants; increase the use of temporary foreign workers, and give the federal government more authority to control the flow of immigrants of particular types.” . The Canadian government implements new programs in order to make the selection of immigrants much more efficient. The Canadian government states specifically how their future programs will increase the participation of various governments and employers in selecting immigrants. Secondly, the article describes how the difficulty of applying for immigration status has increased over the years due to Canada’s government regulations: There is a wide variety of criteria for the selection of economic immigrants. For example, the PN program has up to 60 streams in which an immigrant can apply, each with different criteria. There are many streams to which an immigrant can apply, meaning that these government agencies that aim to accept certain immigrants are all based on various criteria. They do not aim to accept all immigrants that apply for immigration, but
“An immigrant who can bring with him work for twelve people is to be welcomed with open arms even in a industrial colossus like the United States - welcomed anywhere it would seem but in Canada...Not only have the refugees brought work, but they have brought new customers”, (Document, 9).
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