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Case Study: B. Gertz In The Social Media Era

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B. Gertz in the Social Media Era When the Gertz court made its decision, it did so under a conception of the media as it was in 1974. At the time, the media was limited to only print and broadcast platforms, frequently part of huge conglomerate news corporations. The idea of the “citizen journalist” or even the Internet did not even enter into the Court’s consideration. Instead, the court grounded its decision to include access to media as one of the factors included in the public figure test for the purpose of protecting the reputation of the private individual. That purpose still resonates today, despite the significant changes in the composition of the media. Presently, the Internet is the primary source of news for millions of people, …show more content…

The goal in Gertz was to create parameters regarding who would have to meet the higher actual malice standard established in New York Times Co., v. Sullivan, and to limit that classification of people to those who actually need the protection. The Court envisioned a plaintiff with the ability to redress harms that may have stemmed from defamatory remarks in the media, and that the people with such access would be identified as such. Those who do not fit within that group, private individuals who are unable to reach the same audience exposed to the defamatory statements about them, would not need to satisfy the high standard laid down by the Supreme …show more content…

In order to rebut the statements made against him/her, he/she would have the ability to access a large audience by either; holding a press conference, issuing a statement to the press, making a public statement, or otherwise responding to the defamations. Of course, he/she could also bring a defamation claim against the speaker in court, but he/she would then have to prove actual malice. The initial defamatory statements and the subsequent rebuttal, given by a well-known public figure, would garner the attention of similar audiences. It is due to this attention that the Court rightly included this element in the public figure test; lawsuits brought by those who have been defamed may only be seen as an undesirable alternative means for redress if they are capable of responding to the defamatory remarks outside of court, and are able to mitigate the damages caused by the statements by doing so. The Supreme Court’s position in Gertz, keeping in mind this same archetypal defamation claim, should be understood as aiming to bolster public speech, debate, and the contribution of new ideas into the marketplace of ideas and further striving to avoid the chilling of any type of speech that could be the result of self-censorship. The Court wanted to

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