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Case Analysis: Rockland Merchants Association

Decent Essays

Considering the objectives, hosting an annual benefit auction better suits the Rockland Merchants Association (RMA).
With regards to the first criterion, both choices seem to satisfy the RMA’s need. Admittedly, the street festival is better at showcasing the entertainment, dining, and shopping opportunities available within the area, as the festival itself will be held at the heart of the district, with locals respective to each business participating in the showcase. However, the benefit auction also informs the available leisurely choices in the area. Owners of the stores, galleries, and restaurants would put their names out by participating in the auction as a donor or as a caterer for buyers. Given both choices at least meet the minimum

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