Case Analysis : Google 's Marketing Strategy

Google Inc. is one of the leading computer search engines in the world and is continuing to grow as the

Google’s mission is to organise the world’s information and make it universally accessible and useful. Google’s main business is the provision of web search and delivering both performance and brand advertisement, among other online products. The company’s main source of revenue is from digital advertisement related activities, which accounts to 92% of the revenue. The remaining 8% of the revenue comes from other products that Google sells like; apps, hardware, subscription fees for cloud platform, maps, and other services. The primary listing for Google Inc. is on the NASDAQ, but it is also traded on 18 other exchanges in 10 countries (Google, Financial Times).

Google’s strategy was to expand its reach into new international markets. In 2000, Google’s new search index that included a large collection of international websites was released, which acknowledged Google’s plan to expand into new international markets. Google’s revenue was increasing more because of its international income. Because of Google’s rapid rise and its dominance, there were concerns in several

Google’s mission is to organize the world’s information and make it universally accessible and useful. Google has long held a very human-centric point-of-view, and their mission statement reflects their dedication to user experience in their promise to “provide the most relevant and useful search results…independent of financial incentives.” To date, Google has four major areas of focus: establishing and improving web search capabilities, development of innovative search domains, grow through advertisement, and create relevant software applications. Our objective of this case study is to apply learned concepts by examining some of the issues that Google will face going forward and proposing alternative actions for a sustained competitive advantage.

Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising

In 1998, Stanford University graduates Larry Page and Sergey Brin combined their ingenuity and built a search engine called “BackRub” that evolved into what is now known as Google. Google, with over 150 domains, now functions as a search engine that offers many different products and services including web applications, advertising, sports scores, stock quotes, headlines, addresses, videos, etc. Google’s focus is “to provide useful and relevant information to the millions of people around the world as they rely on us (Google) to provide the answers they are seeking.”

Google is a technology company operating on a global level. It employs 32,000 employees and generates annual revenues of about $38 billion .

Google is a multinational corporation that serves thousands of consumers worldwide. Through Internet related products such as Internet searches, maps, emails, mobile apps, and other online contents for users Google became the company it is today. Every employee of Google is different in his or her own way; making it a well-diversified organization similar to the global audience they serve. Google’s mission statement is to organize information from all around the world and make it universally accessible at a quick and orderly fashion. This means creating a search engine smart

“Google: brand name of a leading Internet search engine, founded in 1998.”(Google.). The company Google was founded in 1998 by Larry Page and Sergey Brin. Google first started out as a general search engine that people could use on a daily basis to look up and find whatever information quickly and efficiently. Fifteen years later, Google has expanded into much more than just a search engine. The company Google has now expanded its reach into various aspects of people’s daily life. Many people use Google inspired technology every day without using their search engine. Google is one of the rapidly expanding companies of the 21st century, and they don’t show any clear sign of slowing down. It seems like at

Google’s mission statement establishes a well-defined sample that relates directly to its business strategy. Indeed, Google’s mission is “to organize the world’s information and make it universally accessible and useful.” Google does not only work with information outreach but it also creates new ways to invest on new odd projects with a possible payoff. Moreover, Google’s information core information systems strategy supports its business strategy by promoting a culture of creativity and innovation. With this in mind, Google’s intranet is an open information source for all employees to share their ongoing current projects, research ideas and collective information. Google’s strategy has exceeded expectations due to customer satisfaction and by turning web page advertising through AdWords and AdSense, an innovation approach with constant improvement to its products and services.

In 1996, Google technology was first developed by Larry Page and Sergey Brin, students at Stanford University. They created Google, then known as BackRub, to search websites for relevancy based on the number of backlinks that pointed to it. In 1998, the two students raised capital and Google, Inc. became a corporation. Google has adopted 10 principles which it uses to govern its corporate philosophy; the founders wanted to prove that a company could be successful by “doing no evil” (Thompson, Peteraf, Gamble, & Strickland III, 2014, pp. C-169). This philosophy has worked very well for them. In 2012, Google was the most visited Internet site in the world. Google has the potential to remain the leading search engine, using its current strategy, as well as leading the technology world in its other innovations.

Google Inc. is an American multinational technology company specializing in internet related services and products. It was founded on September 1998 by Larry Page and Sergey Brin, whilst the current C.E.O is Sundar Pichai.

Google is the most successful information technology and web search company in the world. It was founded in 1998 by two Stanford Ph.D. students, Larry Page and Sergey Brin. The company name, Google, is a play on the word “googol” which is a mathematical term for the number 1 followed by 100 zeros. Larry Page and Sergey Brin chose this name to reflect the large amount of information on the web. The two created this search engine so that people can find anything on the web all in one place. The company’s mission is “to organize the world’s information and make it universally accessible and useful.” Now, the company is far more than a search engine website, it has grown to be a substantial collection of products and services that are

Google Inc. is a multinational company that is a leader in internet related products and services. It specializes in online advertising, search engine, cloud based solutions and software. Google believes in information to be available across the globe and as such have offices in more than 600 countries, maintain more than 180 internet domains and offer interfaces in more than 130 languages. (Google)

A well-established search engine. That is what many people see Google as today, but in reality Google has evolved into something much larger than just a search engine. Not only has Google created an entire word processing suite, global navigation software, email servers, phones, and phone software but they also are working on rolling out internet for America in the form of Google Fiber. Google has become a world superpower in the field of technology, they command millions through their search engine alone. But Google is a very interesting company when it comes to human relations. Ranging from rooms full of Legos to