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CanGo Final Report teamblue Essay

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CanGo Final Report
Team Blue Consulting

Team Blue:

Tiahease Williams
Keisha Isley
Kimberly Brown
Naim Mustafa

DeVry University
BUSN 460: Senior Project
June 22, 2014

TABLE OF CONTENTS

EXECUTIVE SUMMARY……………………………………………………3
SWOT ANALYSIS……………………………………………………………4 & 5

MARKET ANALYSIS………………………………………………………..6

COMPETITIVE ANALYSIS…………………………………………………7 & 8

FINANCIAL ANALYSIS……………………………………………………..9 & 10

STRATEGIC PLANNING……………………………………………………..11 & 12

CONCLUSION…………………………………………………………………13

REFERENCES………………………………………………………………….14

CANGO FINAL REPORT

TEAM BLUE CONSULTING

EXECUTIVE SUMMARY

Elizabeth Bennett, a businesswoman that had a great idea and worked hard to start a new business in the ecommerce market named CanGo. …show more content…

Online retailers or online company which is what CanGo is provides the power of online purchases from the comfort of the consumer homes and delivery to their doorstep. While doing some research, “In June 2009, a study by the Carnegie Mellon Green Design Institute in the US found that shopping online can reduce our environmental impact by as much as 66%.” For businesses like CanGo, the advantages of e-commerce lies mainly in the low cost setting up and maintaining the business.
According to MarketLine, the world online retail market expanded by almost 18% in 2010 and is predicted to reach close to $435 billion in sales. The market is expected to reach a 90% growth by 2015 and exceed $827 billion in sales. Listed in an article “Ecommerce Growth Statistics”, the average amount spent by each consumer is expected to rise from $1,207 per year to $1,738 per person by 2016. That is a significant increase. That shows that people prefer to shop online than going to the actual store in today’s society. Shoppers will spend on an average of $327 billion online shopping in 2016, which is about 45% from $226 billion in 2012. It is very evident that consumers will drive ecommerce into the future; especially e-retail. In just a few years, purchases online will be more profitable than ever, with others products and services available to purchase such as mobile and social allowing consumers to shop to their convenience. For retailers and

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