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Campbell Soup Company Analysis

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The name of the company that I am researching is Campbell Soup Company. Campbell Soup Company is a food processing industry that sells a range of high-quality canned soups, simple meals, beverages, snacks, and packaged fresh foods. As a part of the company’s broad portfolio of brands, Campbell also makes many other products such as SpaghettiOs canned pasta, Pace Picante sauce, V8 beverages, Arnott's biscuits, and Pepperidge Farm baked goods. It is headquartered in Camden, New Jersey. According to the Campbell Soup Company 2017 Annual report, Campbell Soup Company recorded sales of $7,890,000,000. Under the company’s Consolidated Balance Sheets, the company recorded $7,726,000 of total assets. Campbell Soup Company has a total of 16,500 employees. …show more content…

Campbell Soup Company has grown to become a top company in the food industry over the history of its existence, currently placed as #339 on the list of fortune 500 companies. For over a decade, Campbell has enhanced its product portfolio and now offers a full array of products such as canned soup, simple meals, and snacks. The company’s major factors for success are marketing to the Baby Boomer generation, the company is the leading player in health and well-being based on the percentage of sales from such products, expanding the company’s culture in Europe and Asia, expanding their presence in the Digital Marketing and E-Commerce, and diversifying their products. Campbell Soup Company has a diversified portfolio that addresses shared values based on common life experiences and situations that encompasses all nationalities, racial groups, and geographic regions. The Campbell Soup Company continues to expand into many socio-cultural areas (CSC Annual Report, …show more content…

The company is financially not doing well right now and the company has recorded a Net Operating loss for three years now. I think the company is not financially secure because of how unstable US economy can become. During the last American recession in 2007, which did not end for a few years ago. large amounts of jobs were cut worldwide and those individuals remained unemployed for long periods of time. Recession decreases people’s purchasing power. If consumers’ income is down, their demand will decrease which will lead to a decrease in company’s profits. Since Campbell cannot control the economy, recession, the global market, worldwide cuts in jobs, a decrease in demand, and people purchasing power are all major threat to profits and net sales. In addition, consumer loyalty and the attraction of new consumers are also threat to the Campbell Brand. From doing previous research, Campbell Soup Company's core consumers are the baby boom generation. This is problematic because the company is doing a poor job at targeting Millennials. According to Forbes's Jenna Goudreau, the company is struggling to maintain relevance with Millennials. Business experts predict that if Campbell Soup Company fails to increase sales with the Millennial group, Campbell's

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