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Bussiness Plan for Mobile Movie Theater

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PART C 3.0 Introduction India is a developing country and thus the step at which development occurs would clearly be more than that of the developed countries. India thus is a perfect fruitful soil for any new business to bud up and display. It should be highlighted that when recession interfered as an unwanted guest into the global economy, the Indian economy succeeded in surviving with insignificant minor injuries. India is a nation which has a bright history of wonders to showcase who excelled in the various fields of business. It is never the lack of new business ideas in India which remains as obstructing factor, but the restricted capital. A lot of unique products are there in India which remains in evergreen demand. But the …show more content…

Our offerings to the audience are • High quality movie projection including 3D projection. • Air conditioned mobile movie house with push back seats • Films can be exhibited from the first day of its theatre release. • Advance booking facility. 3.3.4 Benefit and Features Highlighted Features • It brings the real theatre experience to the viewer. • It avoids night driving and travelling. • For ladies and children, they can watch newly released movies from theatre in nights without the difficulties in travelling. • Films can be watched from the first day of its release from their residential area. a) Why people need this service? • It avoids the troubles due to night driving and travelling. • It saves the travelling time. • Possible to watch all the latest movies. • Everyone can watch the films without spending money on transportation. 3.3.5 Marketing Plan a) Market Analysis Theatre business in Cochin is highly competitive one. There has 15 theatres and 3 multiplexes are already in the city. In these multiplexes there have almost 20 screens with a seating capacity of 150 individually. The average gross collection in a single theatre with a seating capacity of 1000 is 70,000 per day. It may vary according to the seating capacity. For single screen in a multiplex are nearly 25,000 per day. b) Market Facts. Market size. In the year 2011 the theatre business in Cochin witnessed gross

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