Business and Technical Writing

I. Purpose for this investigation is to pin-point problems within the Roanoke branch of Phoenix Advertising which have led to the recent resignations of an art director and an account executive, increasing client complaints about quality of work, productivity and demoralization of employees within that branch.

Phoenix Advertising as a whole has always put our clients first and is well known for our excellent work. As you know, the Roanoke branch had been experiencing difficulties since January of 2015 with regards to overworked and underpaid employees and a loss of clients. Productivity had declined by 20 percent over the course of the past few months, and we lost a few key members of our team. In response to our current crisis, I have developed a proposal in order to return Phoenix Advertising to the standard of excellence we

On Oct +++ I visited the Roanoke division of Phoenix Advertising to investigate existing problems in the division. At which time I met with Jim Fuller CEO of Roanoke. Jim stated that the division is experiencing some growth issues and welcomes my assistance in bringing back employee moral and company profits. Jim had previously sent me the Financials and employee surveys I had requested from him. He had also initiated an employee comment box that he supplied me with upon arrival.

With effective communication there would be a positive atmosphere in the work place, the staff would be more than willing to help each other out. Communication would be better as everything would be

A leader must listen to its followers and vice versa. Both Gardner and Wooden in their books provide examples that both ineffective and effective communication can affect a group or organization—for better or worse. However, through positive open communication that is produced from the group can lead to positive and effective improvement (Wooden, 2005, p.198-201; Gardner,1990, p.86) for the work environment and respectability between leader and follower.

Given the nature of the organizational challenges facing the Roanoke, Virginia branch of Phoenix Advertising, it is appropriate to gain a better understanding of the experiences of those most closely involved. Therefore, the method proposed for the following examination is the use of the survey as an instrument for gathering qualitative data on the various systemic challenges currently obstructing the branch's effective performance. This would require the cooperation of management and personnel at the Roanoke branch and would additionally require the candor and feedback of loyal long-term clients of the firm.

TO: Alison Allen, Human Resources Director; Cary Hasler, Marketing/Advertising Director; Joseph Earl, Customer Service Director; Elizabeth Hope-Earl, Client Account Director

All businesses understand that they must use effective communication in order to do well as a business, without communication the business will be a mess and would not run successfully. Using communication allows the employees and offices to stay up to date with the businesses progress and what is currently happening. To use effective means of communication all employees would be in a way trained in order to understand communication and use the most effective means for it. This is done in advance to checking that communication is understood by the recipient.

Communication is the exchange and flow of information and ideas from one individual to another via the usage of the mouth. This can be through the telephone, fax mail, email, or the aspect of using the face-face entity at the workplace. Basically, this document will illustrate in detail on how to undertake the approach of involving better and improved communication ways that lead to better and positive outcome of the firm. In essence, this shows that the paper is intended to bring about a positive outcome that would be influenced by the presence of improved communication links within a workplace environment (Perkins, 2010).

I understand that to create the desired organization, the change progress has to be maintained in a period of time. I will consistently and routinely recognize the successes gained from short-term wins. Communication is important in this step. Communication will help me to maintain the motivation of my subordinates and keeps they buy-in to my organization to help with the change. If the change success, I will have a brigade that the members contribute to its development. They will have constant effort to keep the momentum high and reduce the feeling of compliance in executing the

Moreover, it is imperative that you understand the values of leader-follower communication for laying the foundation of any type of successful business. Additionally, without communication, it would simply be impossible to communicate with the various levels and ranks that are involved in any type of business. Consequently, this happens whenever “employees feel that speaking up about issues and problems is futile, or worse yet, dangerous” (Morrison & Milliken, 2000, pg.721). Therefore, it is important for team members to understand about the organization, its culture, its products and services, and its response to any negative issues, thus. they improve their job and continue to serve as representatives to their community, their friends, their

Having open and honest communication with individuals and teams is another method of motivating employees. In order for employees to be engaged in achieving departmental goals they must feel as though they are appreciated and their thoughts and ideas are valued. A manager must have effective communication skills with staff to build these relationships. According to Kruse (2012), communication is critical because it forms the backbone for all other engagement efforts. It is important for managers to create a system of two-way communication and not just a method of broadcasting information as found in many organizations. Suggestion for effective communication include: being an active listener, using a variety of personal communication tactics, communicate what the goals

In conclusion, managing communication in the organisation is important so as to perform basic functions. Managers should be effective communicators with high levels of fluency and professionalism and must be aware of the communication cycle to achieve team goals. Effective communication within the workplace like in the company’s technical office keeps the team involved in the delivery of customer focus which increases commitment to the organisation and make for a better relationship and understanding within the team. An effective communicator understands the communication process using the appropriate communication channel such as verbal, non-verbal or written communication. The correct use of the process helps to uncover barriers and determine effective preventive steps to avoid those barriers. Furthermore, within the communication cycle, it is essential to get regular feedback, which also helps evaluate and improve the communication process which in turn can be used as a basis to develop personal development plans, identify communication strength and weaknesses

Continuously a hot topic in higher education is the assurance of learning. Do the students who have graduated actually have the skill they were promised? The case study focused on business writing in an MBA program and presented a perspective, five steps for improvement for MBA students’ writing skills. Furthermore, the study provided examples used in the assessment process as well as data analysis used close the circle in the learning cycle. Consequently, the study finished with ideas for future improvement and lessons learned in the process.

Communication is essential in all facets of an organization. It can aid in decision making, planning and conflict resolution. The ability to effectively communicate allows facilitation of relationships between superiors and subordinates; essentially this creates higher job satisfaction (Dogra, A., 2012). Open communication where employees have opportunity to voice their ideas and concerns, corelates to employees feeling a sense of value within the organization, which creates motivation (Dogra, A., 2012). Furthermore, in conjunction with these ideas, a sense of partnership and loyalty begin to develop between subordinates and superiors. The responses to this are typically seen in greater responsibility being given to the subordinate.