Business Research

Quantitative research is done to find the accurate facts by evaluating the problems like opinion, behaviour by using numerical data. This research is based on theories, hypothesis, collecting, analysing the data to make the research accurate.

variables are used and statistical data is sought; by contrast, in qualitative research, the subjective

The manager needs qualitative and quantitative data to help with different jobs in the business. Qualitative data helps with the cashiers and counter staff’s jobs while quantitative data helps the manager with ordering new products and perishable food from the wholesale. The two types of data that helps a manager to make decisions within his business are called qualitative and quantitative data. Qualitative and quantitative data can come from internal and external sources within the business. Qualitative data involves the quality of the products and sever at the sandwich bar. Qualitative data is harder to analyse and can be less reliable as the information comes from observations, surveys, and focus groups.

| -The observer may be biased-There is no control over variables, so it makes it difficult to draw conclusions (Brain, C, 2000).-Requires high level of participation which can cost a lot and take up a lot of time-People might change their behaviour if they know that they are being observed-Researcher might miss something while they are watching and taking notes (University of Surrey, 2014).

There are many different types of quantitative data collection instruments and sampling methods available to researchers. The ones that I have picked for the purpose of his paper are questionnaire, sampling and surveying. Each can be a value to a researcher when completed with accuracy.

Quantitative research involves collection of data using a survey technique from human participants. Major benefit of human participants is that a researcher will be able to collect valid and reliable

The quantitative approach to research has numerous principles that make it unique compared to other approaches. In this paper, I will break down many of the

Observation is a data collection approach in which researchers use all of their senses to scrutinize people in usual settings or naturally transpiring situations, where as, a Participant Observation is an approach in which Participant observers study people in their natural environment, obtaining a depth of vision into behaviour that comes not simply from close, detailed, methodical observation but also from the researcher's own experiences within the group being studied, a method that provides first hand insights into why people behave as they do. To be a Participant observer it needs a great deal of skills,courage, commitment and the risk of life is associated with it, like doing a research on a gang. A researcher has to learn the culture

Sociologist use observations mainly when they are observing a particular behavior, or an reaction to a certain situation. When they are observing, the researcher is not talking, or interacting with anyone, they are just

There are advantages and disadvantages to observation studies. An advantage of observation studies is because it is in a natural setting it has more accuracy reflecting real Life behavior versus a controlled behavior. Oftentimes, observation studies generate new ideas during the observation. The disadvantage of observation studies is the method can be time consuming to gather the information since the subject are not being influenced in any way. Also, observational studies are difficult for another researcher to duplicate. The advantages and disadvantages were all true for the Mother’s Day observational study. The data collected is accurate, however, it was time consuming to collect the data at all three locations for thirty subjects at each

Data received through observation of events are generally more reliable and free from respondent bias

The word "quantitative research" implies that information is in "numerical or graphic form", while "qualitative research" means that information in "a narrative form (spoken words, recorded conversations) or a pictorial form", is present and obtainable (University of Phoenix, 2008).

Which method do you think is more likely to produce valid information participant or nonparticipant observation? Why?

The purpose of this essay is to evaluate the use of observation as a method of study within psychology. In order to undertake this evaluation the essay will initially discuss two traditional methods of investigation which are experimentation and observation. Furthermore, it will highlight differences between the two methods. In the second part of the essay, a deeper examination of the observational method itself will be undertaken. Here, examples of research in which the use of the observational method has proven successful will be considered. In conclusion, the essay will examine limitations of the observational method in psychological research.

It is especially difficult to establish boundaries of informed consent in this case. However, obtaining informed consent from every individual in the group of study may alter the attitudes and behavior of the members, thus skewing the observations recorded. Another ethical concern is voluntary participation. This is especially important if the researcher observes and records. There may be instances when members do not want to be a part of the study and request that the data collected pertinent to them, be removed. Unfortunately, covert research like ethnographic observations are often mixed up with deception, and condemned as intrinsically unethical (Spicker,