BUS 101 Project: Analyzing Your Favorite Business
|FALL 2014 |
|Team Members: |Caleb Jackson, Jacob Smith, Matt Williamson | |
|Company Name: |Bayerische Motoren Werke AG (BMW) |
|Mission Statement. |
|The
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|Describe the business of the company and the type(s) of products/services produced/sold. |
|BMW is a major company in the automotive industry. They produce 4 wheeled vehicles along with 2 wheeled vehicles. |
|How many locations? List the domestic and international locations of the business. |
|The domestic location of BMW is in Greer, South Carolina. There are six plants in the world, located in, Dingolfing, Africa, Regensburg, America, China, and Leipzig. |
|Summarize the CEO’s letter to shareholders from the annual report (at least 5 bulleted points). |
|The BMW Group has enjoyed four consecutive record years |
|We continue to invest in our future, in all areas of individual mobility |
|Our vehicles are more desirable than ever: we delivered more than 1.96 million BMW, MINI and Rolls-Royce cars to customers in 2013 |
|The BMW
They can have as many shareholders as they want to, there is no limit and they can raise large sums of capital.
Bazaar Ceramics has been operating for 20 years and have grown to a point where they need to reach a wider audience in both a sales aspect and an advertising one.
KeepCup Company is an Australia private company, who are working in exporting reusable cups. KeepCup head office, which in Melbourne is recently exploring for the feasibility of introducing their product overseas to German. This business report provides a business analysis and consideration about the external environment in German.
The first psychological theory to focus on is the bystander effect: a social psychological experience where an individual, usually placed in a group, is less motivated towards a goal to benefit self or victims. The bystander effect can be shown in various situations, such as bullying, protesting, debates and more. In the novel Lord of the Flies by William Golding, there are many instances where characters, mostly littluns, supported as bystanders to the bullying of Piggy by Jack. From the beginning Jack immediately displays a dislike for Piggy for talking too much, coming to a point where he insults Piggy by calling him “Fatty” in front of everyone. This later affects the children’s decisions to vote for a leader, and even though the “intelligence...shown was traceable to Piggy...
I interviewed a friend of mine - Amanda Chen - a female shopper about her experiences and
BMW Group is one of the largest and most successful multi-brand automobile manufacturers in the world, headquartered in Munich, Germany. Just like many other
The history of BMW is one of ground-breaking innovations and exceptional automobiles, including motorcycles and aircraft engines. It has a history with people of vision and of pioneering creation in the world of aviation engineering. Already we can begin to see that the BMW group is a well known and significant player in its market.
BMW is currently the 1st most valuable car brand in the world and the 23rd most valuable brand in the world; in 2011 it was the 2nd right behind Toyota. BMW’s brand value increased 10% while Toyota’s brand value decreased by 10%. It currently own “Rolls-Royce Motor Cars” which is a British manufacturer of luxury automobiles and “MINI” which is a British automotive marque which specializes in small cars.
BMW operates three business segments namely: Automobiles, Motorcycles and Financial Services. BMW is the parent company of the Mini and Rolls-Royce car brands, and, formerly, Rover (car)/Rover. The company's slogans in English are "The Ultimate Driving Machine" and "Sheer Driving Pleasure". The company produces, and markets, a varied range of a higher end sporty cars and motorcycles. BMW has also manufactured the first passenger car running on hydrogen ready for common use, although the production figures are limited by the lack of a respective filling station net. In addition to cars and motorcycles, BMW operates an aircraft engine division under the brand name of Rolls Royce.
Founded in 1917, the BMW Group is now one of the ten largest car manufacturers in the world and, with its BMW, MINI and Rolls-Royce brands, possesses three of the strongest premium brands in the car industry. The group also has a strong market position in the motorcycle sector and operates a successful financial services business.
BMW currently owns Rolls Royce and MINI. ( third CITE) BMW has grown a lot since its beginning it started off as a company that made engines and manufactured motorcycles. By 1923, BMW’s first motorcycle — the R 32 — was announced, but it was only some years later, around 1928, that the company became an automotive manufacturer. In the 1930s, BMW was moving towards
BMW is one of the most widely know luxury class car manufacturers in the world. They have great branding strategy and technology but the entrance of Japanese manufacturers in the U.S. auto market creates a problem for BMW. Japanese companies have luxury cars that are lower in price and maintenance and they have the technology to compete with these German vehicles.
AG, BMW stands for both performance and luxury. The company was founded in 1916 as an aircraftengine manufacturer and produced engines during World War I and World War II. It evolved into a
Bayerische Moteren Werke AG (Bavarian Motor Works), or BMW, is a German luxury vehicle, motorcycle, and engine manufacturing company founded in 1916. The company has its headquarter in Germany, but also has an American facility in Spartanburg, South Carolina. In addition, BMW is celebrating its 100-year anniversary this year. Being in the automotive industry, one would be surprised at how a company values sustainability, especially when it focuses on the interrelationship between the triple bottom line. However, the BMW Group has been named the world’s most sustainable automotive company again by the Dow Jones Sustainability Indexes (DJSI). The head of Sustainability and Environmental Protection, Ursula Mathar, stated, “For us, sustainability is an important part of our identity and our strategy. We have accomplished a great deal in recent years and continue to set ourselves concrete goals for the future … This shows that our activities continue to have an impact and we are on the right track” (The BMW Group). This company defines its sustainable operations by taking social and environmental responsibility for everything they do. The BMW Group has extensive initiatives that affect the planet by reducing its carbon footprint, their profits by effectively utilizing renewable resources, and their people by providing diverse opportunities and protecting self-wellbeing.
BMW Group has its excellent technical system which offers a competitive advantage over its rivals. Training courses are also delivered to all the employees in order to develop new skills and highest quality standards.