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Business Analysis: Nordstrom's Luxury Collection

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Ashley Taylor Collections is introducing an eight-piece luxury collection, hitting Nordstrom stores Holiday 2018. This collection represents an array of styles that would benefit every client, including price points from $500-1200. The collection seizes to illuminate a women’s curves and provides sexy neck-lines for leisure. The inspiration in designing my collection was seeking out traditional lingerie styles and pairing them with trendy pieces that were predicted in A/W 18/19 (WGSN). I incorporated a variety of lace detailing, nylon and polyester blends, to show a more feminine attire. Other fabrics I used was silk, cotton, and mesh. I tended to use more natural fabrics with synthetic combinations to produce quality pieces at the designer price point. The traditional …show more content…

Nordstrom is widely known across the United States and Canada, outnumbering other department stores (Khan, 2016). They are mainly known for their excellent customer service where sales associates can become knowledgeable about my product to be able to best suit clients, interested in my collection. I can trust that this brand will give my collection recognition, compared to competitor intimates, such as La Perla, Fleur of England, and Christine Lingerie. Another reason I believe Nordstrom would be a successful partnership is because it would give my brand recognition. Many consumers trust going to Nordstrom over buying from a designer label, because of their positive reputation and return policy. Since I am just starting my own lingerie collection, Nordstrom would be able to promote my label to loyal clientele and hold events to give awareness to my collection. Therefore, I will be able to have a successful holiday season with providing women the confidence to show off their feminine side. I believe partnering with Nordstrom will be a positive outlook and a successful turnout

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