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Business Analysis: All-In-Vivint Solar Inc.

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3. INTERNAL ANALYSIS
The approach to an internal analysis of the company is proposed in five steps. An analysis of the value proposition will allow us to better define the company’s offer that will be later compared with the business strategy adopted. In the following parts of this section a brief study of the marketing strategies and an analysis of the financial state of the company will give us the last insight to propose a swot analysis.

VALUE PROPOSITION
"We believe that we compete favorably with our competitors because we take an integrated approach to delivering renewable energy solutions,(…)and additional energy-related products and services(…). Aside from simple cost efficiency, we offer distinct practical benefits as an all-in-one …show more content…

install and owns solar energy systems to households in 15 states with long term contracts, therefore seems to be one of SolarCity’s main competitor along with Sungevity.
To better understand where the position of SolarCity lies in comparison to competitors the following chart is proposed: From the chart and the data on the competitors, we can deduce that SolarCity does not have a major competitive advantage on the competitors. From the analysis of the competitors, instead, we can also notice that most of them operates mainly in the upstream and indirectly in the downstream, while SolarCity can be considered a major player in the downstream. Another conclusion can be reached considering this data: Focusing our attention on the position of First Solar, a vertical integrated Company, we can deduce that a greater scale of operations might have a significant effect on the company results especially comparing this result to the negative income of SolarCity and Vivint in 2013. On the other hand the strong position acquired on the downstream make the opportunity of a further vertical integration a viable growth chance, given a significant investment.
With the actual positioning in the downstream, SolarCity’s business strategy can be

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