3. INTERNAL ANALYSIS
The approach to an internal analysis of the company is proposed in five steps. An analysis of the value proposition will allow us to better define the company’s offer that will be later compared with the business strategy adopted. In the following parts of this section a brief study of the marketing strategies and an analysis of the financial state of the company will give us the last insight to propose a swot analysis.
VALUE PROPOSITION
"We believe that we compete favorably with our competitors because we take an integrated approach to delivering renewable energy solutions,(…)and additional energy-related products and services(…). Aside from simple cost efficiency, we offer distinct practical benefits as an all-in-one
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install and owns solar energy systems to households in 15 states with long term contracts, therefore seems to be one of SolarCity’s main competitor along with Sungevity.
To better understand where the position of SolarCity lies in comparison to competitors the following chart is proposed: From the chart and the data on the competitors, we can deduce that SolarCity does not have a major competitive advantage on the competitors. From the analysis of the competitors, instead, we can also notice that most of them operates mainly in the upstream and indirectly in the downstream, while SolarCity can be considered a major player in the downstream. Another conclusion can be reached considering this data: Focusing our attention on the position of First Solar, a vertical integrated Company, we can deduce that a greater scale of operations might have a significant effect on the company results especially comparing this result to the negative income of SolarCity and Vivint in 2013. On the other hand the strong position acquired on the downstream make the opportunity of a further vertical integration a viable growth chance, given a significant investment.
With the actual positioning in the downstream, SolarCity’s business strategy can be
consumers will be willing to invest in solar panel services due to the reality that these days individuals are
Considering the international market would open up additional opportunity to expand your target market. The countries that the United States trade the most with still have demand for solar energy.
With a contribution margin of $35.55 per unit and other costs 40,000, SDI can break even at sales of 1,125 units. So we can see that SDI is lagging far behind, hence it needs to straighten up to set some financial targets and achieve them. And they should start from attaining this target of 1,125 solar feeders.
Given the location of the Project, the Analyst is of the opinion that strength of the solar insolation will remain relevant in the future as well and influence the energy output. Met Axium Solar Cluster 1 LP (f.k.a. Met Fiera Solar Cluster 1 LP) (“Met Axium” or the “Borrower) is composed of three solar projects: Midhurst 2 (“MH2”), Midhurst 3 (“MH3”), and Midhurst 6 (“MH6”) (the “Projects” or the “Portfolio”), all of which are located in Ontario, Canada and have an aggregate capacity of 15.5MWac. The Projects achieved COD in December, 2013 and each has a 20-year Power Purchase Agreement (“PPA”) with the Independent Electricity System Operator (“IESO”) (Aa2; SFS Equivalent
We can notice that GREENoneTEC is facing challenges related to the Asian competition, to the search of new customers and to the lowering of its costs of production. The company needs to confront these challenges to stand out from the other companies on the solar market and to ensure its permanence.
Incentives (governmental regulations require utilities to purchase renewable electricity at higher rates), can only help the business to become established in the market, so are important in the short and mid-term only. Because European incentives diminish over time, in the long term all PV technologies will compete based on price and performance therefore cost
The classic modern American literature novel, To Kill a Mockingbird, by author Harper Lee depicts the lives of main characters; Jeremy “Jem” , Jean Louise “Scout”, their father Atticus Finch, Tom Robinson and many more. In this novel, Harper Lee showcases a numerous amount of coming-of-age scenes that demonstrate how the characters are able to grow and evolve as the story continues. One significant coming-of-age scene that the author delineates is the courtroom scene. In this scene Mayella Ewell, daughter of Bob Ewell goes to court against the defendant, Tom Robinson who is accused of “raping” Mayella. Atticus is appointed by the judge to be Tom’s lawyer. In this case, Atticus exhibits logical, emotional and ethical references that bolster Tom. However, the outcome of Atticus’ work prove to be futile. Scout, Jem and Atticus exhibit their coming of age in the courtroom scene of the novel To Kill a Mockingbird.
What is the mission of Namaste Solar? Namaste Solar started mission was "to propagate the responsible use of solar energy, pioneer conscientious business practices and create holistic wealth for our community." According to the company's brochure, holistic wealth was wealth that "benefits all stakeholders equally - customers, employees, investors, communities and the environment - as opposed to inequitably benefiting any stakeholders at the expense of any others".
Presents an analysis of performance and position in different dimensions, for example territory, products, etc.
SolarCity is to dominate the market space by becoming a household name and set the standard of excellence for all solar installation contractors in North America (“SolarCity”, 2012).
The SunPower Company is an up and coming manufacturer and seller of photovoltaic (PV) panels. As a young company with a strong desire for innovation they operate in an atmosphere where competition is very high and SunPower and the competition continue to fight for market shares. For SunPower management team to promote its growth will need to make sound decisions to ensure it stays competitive with the market. As seen in 2008, with other solar companies already dominating the market, increasing sales was an imperative goal to achieve its main objective to maximize profit.
Sunpower Corporation is an American solar energy company which manufactures, designs and deliver high efficiency solar solutions for homes, businesses and utilities by being a global solar energy solutions company and technology leader. Sunpower was founded in 1985 by Dr. Richard Swanson, a professor of electrical engineering at Stanford University and its headquarters situated in San Jose, California, and the Company also operates in Africa, Europe, Asia, Australia, South America and North America. The main goal of the company was to commercialize solar concentrator technology. (Sunpower Corporation, 2016; SRI World Group Inc, 2016; Ellen MacArthur Foundation, 2015)
The focus of the SWOT analysis is to identify the key internal and external factors that are important to achieving the objective. SWOT analysis groups key pieces of information into two main categories; internal factors and external factors. The internal factors are the strengths and weaknesses that are internal to the company while the external factors are the opportunities and threats that presented by the external environment. The internal factors are determined by their impact on the company’s objectives. What may represent strengths with respect to one objective may be weaknesses for another objective. The external factors may include technological change, legislation, cultural changes, and changes in the marketplace or competitive position (Wood, 2008).
Our competitive advantage is that high quality of product, lower cost of solar panel, installation and maintenance, unique financial payment option and total coverage on-stop service, making it more reliable and convenient for customers than any other solar panel companies.
For strategic analysis part, we used PESTLE and Porter’s 5 forces for external analysis; and SWOT and Value Chain for internal analysis.