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Bus6008 Week 4

Decent Essays

SUN YUFEI ID: 430074075 Topic 3
The third theme of IBUS6008 has concentrated on the core concepts of: what activities might firms come down to at the pre-export stage and what does export readiness comprise? Why are some firms eager to pursue and expand their international markets?

There are a large number of activities (for example, doing research on the network, finding potential customers, selecting appropriate emerging markets, summarizing advantages of the product in the domestic market and so on) need to be involved in, and all of them are very important for the company at the pre-export stage. In other words, the pre-export behavior of the company should include the following points. Jansson and Soderman (2012) suggest that firms should focus on their domestic markets and accumulate enough experience, which are the cornerstone and quite useful for the firms to expand the international markets. Then, the firms need to select suitable markets by talking to local people or face-to-face communication. Furthermore, …show more content…

Because the universal rocks has no specific sales target in the foreign market and no professional marketing plan to increase the awareness of the potential customers. In order to help the rocks to exploit the foreign markets, I have some personal advice for this firms. The first thing the universal rocks should do is that consulting experts who have the professional knowledge of the marketing to acquire an export planning. Based on the export planning, the managers of universal rocks can understand the European markets is their best choice because Europeans are fond of houses with capacious and comfortable courtyards. Then, the rocks need to hold some exhibitions or fairs in the target market to earn opportunities to communicate with local customers, which will make managers of the rocks realize their popularity

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