SUN YUFEI ID: 430074075 Topic 3
The third theme of IBUS6008 has concentrated on the core concepts of: what activities might firms come down to at the pre-export stage and what does export readiness comprise? Why are some firms eager to pursue and expand their international markets?
There are a large number of activities (for example, doing research on the network, finding potential customers, selecting appropriate emerging markets, summarizing advantages of the product in the domestic market and so on) need to be involved in, and all of them are very important for the company at the pre-export stage. In other words, the pre-export behavior of the company should include the following points. Jansson and Soderman (2012) suggest that firms should focus on their domestic markets and accumulate enough experience, which are the cornerstone and quite useful for the firms to expand the international markets. Then, the firms need to select suitable markets by talking to local people or face-to-face communication. Furthermore,
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Because the universal rocks has no specific sales target in the foreign market and no professional marketing plan to increase the awareness of the potential customers. In order to help the rocks to exploit the foreign markets, I have some personal advice for this firms. The first thing the universal rocks should do is that consulting experts who have the professional knowledge of the marketing to acquire an export planning. Based on the export planning, the managers of universal rocks can understand the European markets is their best choice because Europeans are fond of houses with capacious and comfortable courtyards. Then, the rocks need to hold some exhibitions or fairs in the target market to earn opportunities to communicate with local customers, which will make managers of the rocks realize their popularity
In The Wall Street Journal, tech reporter Daisuke Wakabayashi (2014) describes how Apple is expanding its reach into the business market. “The iPhone has replaced the BlackBerry as the mobile phone of choice, as the iPad assumes tasks once reserved for PCs,” (Wakabayashi, 2014). Wakabayashi (2014) noted that “Apple is going mainstream” when it comes to the corporate world, and he profiles multiple large enterprises — including SAP, Nordstrom, and Cisco — that have rolled out iOS and other Apple devices to their
In case of breach of contract liability shall be limited or unlimited depending on the type of activity. There are five types of business organizations in the United States. These forms are sole proprietorship, a partnership, limited liability company, partnership, and limited liability company. Each of these formations business has advantages and disadvantages for the employer. There are different levels attributed to the owners and partners in each of these forms of business organization responsibility. As for the different levels of responsibility that owners and partners can help in selecting the appropriate form
Select an existing production organization. Analyze the organization’s current vision, mission, business strategy, operation strategy, supply chain, total quality management, just-in-time philosophy, forecasting method, statistical technique, facility location, work design, project life cycle, and project management. Note: You will need this information in order to complete this and subsequent assignments.
Glaser Health Products of Ranier Falls, Georgia needs assistance in evaluating and classifying costs in order to implement an activity-based costing system. As stated in the case, these costs will be used for planning and control decisions rather than inventory valuation. The activity-based costing system will provide better allocation of Glaser’s overhead costs rather than a system to look at the cost drivers or the activities that their overhead costs comprise. Glaser’s general structure of an activity-based costing model should consist of cost
Lastly, the cancellation of high visibility events may have been due to the determination that cost was not yielding substantial sales or visibility. Despite this fact, it stands to reason that a store manager would inform a regional manager of any choices having a broader impact to the overall company. If there was a lack of communication here, I believe it is to the detriment of the store manager’s credibility.
Explain the methods of depreciation. Explain the methods of depletion. How do depletion and depreciation methods differ? Compare and contrast the depreciation and depletion methods. Use scholarly references (no Wikipedia, Answers.com, etc.) to support the points you make in your paper.
Establish relationships with your suppliers and employees starts with good and regular communication. It can be taken further by having group activities or teams. Also by establishing mutually beneficial achievable goals.
Exporting has become a very important business strategy nowadays. In order for firms to expand to the international market, and also to maintain and grow their share of market in whatever industry they are in, depending on their goals and objectives, any company must at least explore this possibility. A few and important advantages might come into place, in that they can extend their sales potential of their existing products, increasing margins through a larger customer base. Also, these small to large businesses can consolidate by gaining global share of market, they can reduce their dependence on their existing markets,
3. The challenges involved in exporting are the same of any other international operation; there are commercial risks, political risks, cultural risks and currency risks. In order to be prepared to face these risks the company would indeed need to invest and create an export team, hiring and training employees in international operations. The team will require skills in areas such as product development, logistics, finance, currency management, foreign languages and cross-cultural skills.
As discussed in Chapter 21 of our text book, any company that is looking to expand globally must make five key decisions. A firm must decide if: a) they really want to expand to the international market; b) they
Exporting – Most companies begin with exporting as a global expansion and only later switch to one of the other modes for serving a foreign market. It has two distinctive advantages: it avoids the costs of establishing manufacturing operations in the host country, and it may be consistent with scale economies and location economies. The company may be able to realize substantial scale economies from its global sales volume. There are also a number of downsides. First, exporting from the company’s home base may not be appropriate if there are lower-cost locations for manufacturing the product abroad. Sometimes a company has to pay to manufacture in a location where conditions are most favorable. Second, high transport costs can make exporting uneconomical. Finally, a company may work with a local agent, but it has no guarantee that the agent will act in the company’s best interest.
At the Global Breakthrough and Expansion phase, expansion to new markets and increased pres-ence to existing markets continues with globalization degree 25-50% and sales in three continents (Gabrielsson & Gabrielsson, 2009b). As the firm matures and with the new fear of losing overseas markets, they establish their own sales office in the form of foreign direct investment in addition to relying on exports and partners (Hashimoto 2011, p.27). With the drive to achieve global break-through, firms will start to take on distant and challenging new markets thus coming across difficul-ties in cultural, legal, and localization aspects (Rönkkö et al., 2008).
Nowadays, the market is becoming progressively globalized, it is therefore imperative for a company that wants to compete globally to have a strategy concerning the adaptation of its product to the needs of the foreign market. In fact, it is claimed how fundamentally important it is for a company to choose the correct product to plan the internationalization process (Valdani and Bertoli, 2006). The choice of the product it is extremely important because it can allow identified market areas, including the clients and the rivals. Actually, the product’s choice affects the way it enters into a foreign market as well as other decisions regarding the other variables of the marketing mix.
Entering a foreign market can be delicate for a business. There are different steps to entering a market abroad, and there are different strategies to look at, as they all vary. There is no single approach to enter all forms of international business. Many benefits come from expanding a business globally. Making the move into foreign markets will increase the size of an organization, their profits, and the overall global economy. A company must determine trade barriers, the different risks associated with their entry, and develop a strategy (Hill 2008).
Firms tend to move through three phases of export development: pre-engagement, initial exporting, and advanced exporting. As they do so, they tend to (i) export to more countries and (ii) expect exports to grow as a percentage of total sales. In addition, they also tend to (iii) diversify their markets to more distant countries and (iv) move into environments that are increasingly different from those of their home countries. (Figure 13.2).