Bus/475 Final Strategic Plan Week 5

Pearce, John A. , & Robinson, Richard B. . (2009). Strategic management. formulation, implementation, and control. United States: McGraw-Hill.

The following is part one of the strategic plan for EcoLiving Construction. In the first part of the strategic plan I will define my business, the services provided, and the customers to be served with my mission statement. I will create a vision for my business to demonstrate what I want my

With the development of Kynfolk Kennel (KK), the strategic objectives that are used to obtain the mission and vision are simple. Maintaining a kennel a

1. Compared with other approaches to business, the marketing concept is distinct in that it

Lastly, the cancellation of high visibility events may have been due to the determination that cost was not yielding substantial sales or visibility. Despite this fact, it stands to reason that a store manager would inform a regional manager of any choices having a broader impact to the overall company. If there was a lack of communication here, I believe it is to the detriment of the store manager’s credibility.

In looking ahead on our scheduling, do you anticipate any new orders beyond the current PO that we are working on? We should have it completed sometime next week and I want to stay ahead of the game for scheduling our sewing floor hours.

Business Strategic Objectives: Under the Administration section of the case study, the three new strategies are underlined. List them with an elaboration on each. Add one not listed/related to the three and discuss it. There are also three federal and state mandates listed which can be considered and incorporated as your new strategic objective. Do not incorporate old technology such as the use of cell phones and fax machines. Be innovative and consider the use

Values are beliefs and philosophies, by which companies try to maintain in their mission and vision. Values identify who and what, a company represents by their actions. It is easy to say one thing, and turn around and do the opposite. Both, individuals and companies, possess values, by which they express and live by. Apple, Inc. has an established set of core values that guide them through the success of their employees, customers, and the business entity. Individual actions and behaviors will be evaluated, Apple’s plans and actions will be evaluated; and we will determine how the alignment is for each, as well as compared to each other.

This marketing plan lays the foundations on which to build a solid and successful entry and entail a marketing campaign promoting core brand attributes and aligning them with our target market. To keep the plan on track specific objectives have been created to guide all strategic decisions. The objectives are divided into marketing and financial objectives

First, we will analyze the targeted customer and the proposition designed by each company to attract them. In this part, there is a description of each market target and how each company has taken advantage of each unique position in the industry.

Customer service and communication is a top priority for Simply Flowers. If one does not know what the customer wants, how will the designing process go? I was trained in customer service first and then worked my way to the back of the store to answer phone calls, reply to customer e-mails and work with flowers. Phone orders were definitely more intimidating, but simple. First, I had to learn more about the software commonly used in our company called Peachtree, which could get tricky, but was not too hard to understand. This is the software that we use every day to update supplier invoices, customer datas, orders, receipts, and etcetera.

4. Once we have a clear picture of our business and our customers, we then need a plan that will guide us toward the vision; we imagine and help them accomplish both short- and long-term goals.

• Distribute the concept statement to 15 to 30 prospective customers (do not include any of the people who completed the concept statement test) with the following buying intentions survey attached. Ask each participant to read the concept statement and complete the buying intentions survey. Record the number of people who participated in the survey and the results of the survey here.

As we all know there is no shortcut to success, the same implies on the business stratagies as well. The long path is painful but always fruitful. So the first and the most important tast is to deep research on the market. As we do more reserach we will come to know more about the market policy and the risk taken in the business. We have to learn by our own steps also taken in diffrent modes. We have to learn from others also and need to follow them in their positive steps to some extent, as this may lead to different ideas captured. We have to also deal with the current position of the market as well. If we want to attract the customer we have to follow the present trends of the market.

“Setting objectives for a marketing plan is not simple and straightforward matter. It is an iterative process whereby objectives are set, strategies and action plans are developed, and then it is decided whether the planned objectives are impossible, achievable or easy. Marketing objectives should be difficult, but they must be achievable. The aim is to set objectives that a challenge, but can be achieved with effort. They must be motivating rather than discouraging.” (Westwood, 2002).