Bud Light Marketing Strategy

Bud Light’s appeal to audience is directed almost exclusively to men and party goers age 21 to late twenties or early thirties. One commercial begins with a close up of the bud light label on the bottle before switching to footage from a hidden camera (as it is

Budweiser Beer’s famous TV advertisement, “Friends Are Waiting,” was one of the most popular ads to air during Super Bowl 2014. The advertisement has helped encourage people to drink responsibly by taking into consideration friends and family members that could be affected should they choose to drive drunk. Budweiser has pulled on the heartstrings of many through the bond of love and friendship between a man and his dog. The company uses strong emotions to lure in its viewers but, it ultimately lacks in effective credibility and facts.

It is incredible how advertisements can lure an audience into trying out their products. Certain advertisements and commercials may seem simple, but at the same time, those are the ones that people remember and talk about. When people think about beer advertisements, they usually remember the ones like this one because it demonstrates things that people want. This advertisement shows how BudLight is interconnected with Paradise and makes people remember the picture. The luxurious aspect of this ad and the

According to Boston Beer Portfolio (1997) showing that Boston Lager and Seasonals have grown by 5% and 10% respectively since 1996. Moreover, if we take a look at Exhibit 7 showing men preferences over regular beer we will see that 45% of weekly servings are SAM (Boston Beer Product). People may rely on their past experience of drinking regular beer by BBC and take a chance to try light beer by the same company, switching from Bud and Amstel to Lightship.

We must verify whether this focused strategy will highlight shared values of the middle-aged, blue-collar persona and the younger, point of entry target without alienating our current consumers. Since there is a dominant social element to our father-son scenario, we can conduct primary, qualitative research in the form of focus groups to verify that men and their sons can enjoy our product in the pub setting, and can develop an emotional bond amongst one another to Roaring Fork Beer. Our two strategies focus on Psychographic, Geographic and Demographic segmentation. Based on the association to blue-collar (psychographic), middle-aged males (demographic) in the Colorado area

They provide their consumers with programs that promote alcohol responsibility, “Anheuser-Busch Pledges $3 Million to Support NCAA Alcohol Education Grant Program” (NCAA, 2014). Some of their campaigns are “Good Sport”, this takes place in stadiums where people are asked to be a designated driver and be a “good sport”. Other campaigns are “Bud Light party code”, codes to help with responsible drinking and “TIPS” which stands for Training for intervention procedures (Beer Institute, n.d.). This helps servers and bartenders prevent the abuse and illegal use of alcohol drinking, as well as hailing a cab for drunken people. They also approach social responsibility by recycling, conserving water and conserving energy, “Clean Texas recognized the brewery as a bronze-level member[…]for achieving significant environmental results to ‘protect air, water and land resources in Texas.’”(Reliable Plant, n.d). By using these alternative uses, they are decreasing the greenhouse

An alcohol ad is very capable doing many things to people starting from the ages whenthey start to feel rebellious. The ad can hide many lies that help convince people to startdrinking. Things on the ad say that drinking can be fun, that it is good(healthy) for you, andcould help quench the thirst, as well as many other benefits. My opinion on this is that alcoholads should not be allowed to be shown around areas where there are people under the minimumrequirement of the drinking age.Right out, you can see that the people in this certain ad are “having fun”. At the sametime, the words on the ad helps reinforce the thought that it is fun to drink Bud Light, which is atype of beer. The picture on the ad hints at the idea that males would get more girls or have morefun while drinking Bud Light, encouraging them

New Belgium brewery has increasingly grew throughout the years since their development in 1991. Despite the dominance of the “Big Three” (Budweiser, Miller, and Coors), NBB needs to be aggressive and strive to invest in the attractive beer industry in able to grow more. If positioned correctly, NBB and its main brand, Fat Tire, can continually grow. An evaluation of the industry, the business itself, its brands, and the customers and competitors is needed in order to be continuously successful.

They use scantly clad women who are very attractive usually wearing bright color clothing, holding a bottle of beer. As well they try and use their slogan that goes with their product and apply it to a completely different situation with a woman. They show how much “better it gets” when you drink their low carb beer But the problem that I see with this is that there are just so few women who actually look like that it sets a bar that is just too high for people to reach. When you have to wear next to nothing to get noticed it just continues to drain away from the collective respectability of our society.

Consumer insight: The commercial tries to deliver the message that Bud light is good for every occasion, hinting that the consumer motivations be affiliation, i.e., friendly, sociable and wanting to fit in.

Men typically in their mid-20's on up are the main customers who make the decision to purchase their product. They do see a big spectrum of ages purchasing their beer. While men are the majority of customers, women are a growing market and mostly Caucasians. Brewery Vivant’s price point and style tends to attract a more educated consumer. (Kris Spaulding, Brewery Vivant 2013)

The company exemplifies the typical branding success story. Since its inception, Red Bull’s successful market strategy and ways of penetrating the lucrative energy drink market has demonstrated the company’s ability to think outside the competitive box through its innovative branding and sales and distribution strategy. Since the targeted’ age range is quite young, Red Bull employed unique methods to attract its customers. Amongst these non-conventional advertising routes, Red Bull used marketing « below the line », « buzz marketing », and « tribal marketing » (Brocooli, April 2012).

Coffee for one may appear as a fairly gender neutral drink, but it is gendered depending on what one may drink. For example, a frappuccino, a pumpkin spice latte, or any other sweet drink from Starbucks are viewed as girly or feminine drinks. On the other hand, plain, black coffee from Starbuck or even upcoming brand Death Wish Coffee are considered more masculine because of their bland or stronger taste. Now, these all are matters of opinion, but where advertisements do play major role in the gendering of product is in energy drinks. In most commercials or ads for energy drinks show muscular men drinking them with scantily clothed women beside them. This instills that energy drinks are primarily for men, and not women, and plays into the masculinity bubble many products use to sell, in other words, sex sells. This single tactic is seen in many commercials and advertisements today, and can be harmful to younger

One of our goals is to broaden the target market so Sephora will also become known for their products toward men. One way to do that is to implement direct advertising towards men between the ages of 13-35 years old. In the store, they can create an atmosphere that is more neutral in order to appeal more to men. Sephora can bring out male cut outs to put in front of the store or display their top products in for window display or

The author chooses t0 write the report about Anheuser-Busch’s Bud Light because it is the best-selling beer in the world. In this report the author has outlined in detail the current status by using the SWOT and PESTLE analysis of the company Anheuser-Busch