Brokeback Mountain Comparison

This technique is using pathos through the speaking baby. The baby is not going to know that the mother is enjoying the cigarette or if the Mother is feeling over-smoked, like the advertisement claims. Marlboro uses logos as another technique when they claim that you will “never feel over-smoked”. The advertisement appeals to Maslow’s security. The advertisement states that “you will never feel over-smoked”, so that the audience is being told that the cigarette is harmless and smooth.

By establishing the depiction of cowboys within the advertisements, she puts the audience on the same page as she and prepares them for the rest of her argument. Her essay is not only about cowboys, it is, quite literally, about men.

The setting of the advertisement is the typical Australian outback. An old, broken down shack in the distance enhances the rustic, broken down feel that is engrained in the Australian landscape. The red dirt and rolling hills

In the 1960’s women only advertised for things made for women, now women are using their bodies to help sell cologne for men. In the 1960’s women would be seen in ads such as Hoover ads and Kenwood chef ads because that was what women did in that time, they cooked and cleaned. These ads showed women to do nothing more. The Kenwood chef ad caption was “The chef does everything but cook- that’s what a wives are for.” This advertisement targets an audience of married men. In the Kenmore Chef ad, the husband is pictured in a suit and he was neatly groomed and his wife was dressed in a conservative outfit with beautiful manicured nails. She is affectionately hugging her husband and the two are both smiling. The image in the ad accurately reflects

Which adds to the fact that men were superior to women. To make this ad appealing to consumers they used a handsome, healthy young male to persuade the younger audience that smoking isn’t just an older generation ordeal. Also the use of an attractive young woman to attract the men to look at the screen and listen to the commercial so they hear what is being said. Which is a hit or miss since some men only like to stare then do both. This ad has the same idea of a Bushmaster ad that I had seen on the internet on the Cabela’s website about a year ago.

The commercial that we took a look at was aired for the Super Bowl. The ad is a man driving a Chevrolet Silverado to pick up a bull. He trailers the large bull back to his farm where it appears he will be using it to mate with his female cows. Right away the ad uses comment, “a man and his truck. “ This has a very strong push towards advertising to a man that is looking to get the job done. He relies on his Silverado to bring back his new bull to his farm. The commercial also uses the comment, “strong for all the roads ahead.” So the ad seems to be very masculine but also has a little gravitation towards love. The bull is being used to mate with the cows back at the farm. It has the song You Sexy Thing by Hot Chocolate on while the bull walks off the trailer and uses the comment “hello ladies.” They also use words such as “bachelor” and “lonely hearts” for the bull. So it has also attacks the love appeal as well as a little humor. Through these various tactics, they stimulate demand and

I think that the main attraction of this advertisement is the woman in the middle. She is strong and confident looking and what woman doesn’t want to be like that? It draws you in to thinking that if you smoked cigarettes like that than you might have the confidence that this woman has.

The commercial portrays two manly men in the masculine environment driving on an all-terrain vehicle in the jungle, battling snakes and shooting lasers to each other. The main idea of the commercial is that used to be feminine diet drink is made by Dr. Pepper “not for women.” The language used in the commercial triggers emotions in younger males saying them

Speaking of adventurous, let’s review how the ad satisfies the need to dominate. Here we can focus mainly on the second man, or the inner man so to speak. As stated earlier he is in jungle type attire, which includes a headband and a strap full of material. This would imply that he’s not in your normal, friendly neighborhood acquaintance. You can also determine he’s in a dangerous situation based on the huge snack wrapped around his neck. However, the man has a face of determination. This satisfies the viewers’ need to be dominant. The need to be dominant can also be described as a desire or urge to be superior or more powerful. Based on the description of the “dangerous man” that the advertisement says viewers too

Their advertisement is especially tempting to those of the younger generation. It contains bold colors and graphics enticing the crushable capsule located inside the cigarette. It also states that there is a bold, fresh taste involved with those cigarettes which interests people in wanting to try them. I think it looks appealing based on the principles of the blue background,

Science fiction is the most important literature in the history of the world… Science fiction is central to everything we have ever done and people who make fun of science fiction writers don’t know what they are talking about. Ray Bradbury. Science fiction is a type of writing that could be about many things but the future and future technology are the two that are focused on the most. We studied the movie Unbreakable by M. Night Shyamalan, the book The Hot Zone by Richard Preston, and excerpts from the book World War Z by Max Brooks.

There were advertisements of men in sports uniforms that encouraged the stereotype that men are more athletic. A movie titled Blackmass also depicted male gender norms; the main character was rugged and in an old western cowboy movie. He was also holding a loaded gun. The local arts and craft store showed a sign, “husband drop-off area”. This enforced that men cannot be interested in the same things as woman as well as the fact he may get lost. Finally, in Phoenix Book’s, there was a short story in the window named Blab World. The cover was plastered in scandalous woman in front of a man that was in

The heroic myth of the cowboy came to shape through dime novels in the late 19th century and continued through the western genre films of Hollywood. The mythological cowboy is white, attractive, hyper-masculine, rugged and free. The reality of the cowboy is of Hispanic origin; he was a young adult hired by cattle ranchers to drive longhorns from Texas to Wyoming or Montana; he was “noisy, uncouth, loudmouth of low social rank” (Spector 284). Prince’s omission of the text of the advertisements begins the deconstruction of the myth. The image of the cowboy is freedom and perfection; it speaks to one’s desires—it is unattainable. In re-relating the image to the advertisement, the reality of the cowboy is shattered because of the product advertised: cigarettes. A contradiction

Some ads also use similes, metaphors, personification, and onomatopoeia. The new ads show how men should use Old Spice by making crazy commercials while showing strong famous men. They also try to get women to buy Old Spice for their man by showing a hot man using the product and what their man could be like if he used Old Spice. Both these techniques like showing men doing crazy things like some men do and target the emotion in ladies to try and get their men more like the guy in the commercial have shown to increase sales. The most famous old Spice ad was the, “The Man Your Man Could Smell Like” and this ad showcased the stunning Isaiah Mustafa or commonly known as the Old Spice Man. In the commercial he is shown on a boat with diamonds or on a horse on an island. The actor states that if her man wore Old Spice he would be just like him, which was a form of logos. The pathos used against men is that men do crazy things and wearing Old Spice is for men who do crazy things. The pathos against women is that women want a civilized hot romantic man and the ads show that if they buy Old Spice for their man, he will be just that. The ethos was the company using hot and famous models to portray what their products does.

This was back in the 1870's and 80's, when it wasn't considered right for women to smoke, so the advertising was directed specifically at men and boys.