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Brick City Case Study

Decent Essays

Memo #4

Sustainability means that the natural resources endure to ensure that the present and future's needs are met. In better words, "sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs" (Brundtland Commission). It applies to the beverage industry because the industry needs to use products to make and fill the beverages, and also to reduce waste. The actions to constitute sustainable production and development in the beverage industry are to establish policies such as requiring workers to use sustainable products such as recycling cups and also the Chief Executive Officer could perform a risk analysis to analyze the problems in the industry …show more content…

First, they can try to reduce carbon footprint by better processing and producing the beverages; before doing that, they should go through the Greenhouse Gas (GHG) emissions assessment to know the size of a carbon footprint in the brewery. Reducing electricity and water bills would benefit the company too since it will save them money and energy. The CEO should also encourage employees to carpool together or take the public transportation since it is more "green" than everyone commuting to work in separate cars. Finally, they could put solar panels on the building, but it may be an expensive option. While addressing to climate change shows that the brewery gives attention to preserving nature, they may have to spend more money and time which might be a financial risk to the brewery. However, they may gain more customers so they would earn much more money …show more content…

They need to know how sustainability will impact their supply chain and what risks it will cause. Then, they need to communicate the supply chain to the suppliers and customers so they know the expectations. After the policies are enforced, Brick City must ensure that there will be proper training to adapt the changes in the supply chain. Then, they can measure the performance improvement over time. However, it will be a concern if Brick City used to acquire its agricultural products from places that are not local. Since they need to focus on sustainability, they need to acquire their products from local farms and markets. Again, it will be expensive, but worth it because consumers will feel satisfied.

The Brick City brewery can promote their sustainability policies to its consumers in a few ways. For example, they can show their policies on their website if they have any, and in the brewery too. It could also be shown in their mission statement and also host campaigns to inform the consumers. They can promote it through actions such as fundraisers and volunteering to clean up the Genesee River. Hopefully, their sustainability policies will be effective and shows corporate social

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