Branding of Airlines

The Airline companies now a day are mainly depending on marketing to attract new customers and to maintain sustainable relationships with them by promotions, Rewards and Loyalty programs.

This report illustrates an in-depth look of easyJet and will also discuss an analytic research that was made to demonstrate aspects of the history of the airline, along with the marketing strategy and brand strategy used and implemented by the low-budget airline. The strengths, weaknesses, opportunities and threats, known as SWOT analysis, will also be illustrated along with the external environment better known as PEST analysis which consists of the political, environmental, social/cultural and technology factors of easyJet. In addition an analysis of the competitive market environment of easyJet will be shown, which includes an overview of easyJet’s main competitors and the nature of business in which they operate

Style industry is for the most part a configuration-overwhelmed industry yet the most fruitful brands are additionally socially mindful and fit for actualizing advertising methodologies which speak to the brand as well as cross the patterns and investment of the intended interest group.

The Airline companies now a day are mainly depending on marketing to attract new customers and to maintain sustainable relationships with them by promotions, Rewards and Loyalty programs.

The book I choose focuses on branding, and often makes connections with the anti globalisation movement. This book is divided into four sections: No Space, No Choice, No Jobs and No Logo. The first three sections deal with the negative effects of brand-oriented corporate activity, while the fourth discusses various methods people have taken in order to fight back.

There is no doubt the advent of readily-obtainable pricing and availability for airline travel via the internet has changed competition drastically. Not only are customers able to search and select flight times and destinations from each individual airline’s own website, but they now also have the ability to compare everything regarding the flights from plane types, durations, layovers, connecting flights, additional fees and fares on independent travel booking sites such as Travelocity and Expedia; with multiple carriers listed side by side. For this reason, United Airlines has no choice but to implement a strategy involving their marketing which creates a positive view of the

obstacles, but also took advantage of opportunities for growth. In particular, the area of new technology has allowed the company to integrate and reorganize very effectively. In this way, customer brand loyalty has been fostered anew by adding value and by differentiating Boeing itself from its competition (particularly Airbus), as we shall see further on in the essay below.

Airline companies are becoming more and more competitive as the low budget discount airlines are becoming popular. It is key for airlines to differentiate themselves among the various airlines to choose from, and United Airlines wanted to ensure that it offered products and services for all marketing segments. “United realized that it needed to develop a customer-centric future strategy and galvanize its organization to improve the customer experience for its most valued customers” (Prophet, 2012, para. 1). This paper discusses the marketing plan for the newly merged

Exiting the GFC in 2009, legacy carriers had to contend with the rise of the LCC. AA and AWE were encumbered with legacy staff industrial agreements, a public image of a full-service provider and a massive oversupply of output in the face of weakened demand. They were not able to reposition as leaner, lower-cost airlines: nor reduce services without damaging their corporate image.

Those who travel through the skies using the different airline companies, choose their carrier for various reasons. Some consumers are loyal to one airline, others may choose the airline due to price, and then others may choose it based on takeoff and land times, and then there are those who do not have a choice as only one airline services the location they need to arrive at. Regardless of the reason, when we all choose our next airline to travel, the majority of travelers will not choose Southwest Airlines for their heart shaped logo being installed on the seats of their latest 737-800 aircraft built by Boeing (SOUTHWEST, 2016). Southwest employees commit themselves to their jobs and are proud to put on their newest uniform with a heart logo to show every passenger the love they have for their employer. Companies with a good culture can change an employee’s behavior and attitude due to their surroundings and be far more successful, than a company who does not value the work or personal sacrifices their employees make. Sometimes a company’s success can draw attraction from another company looking for a takeover with the intension of increasing their bottom line. When this type of action occurs; they may be two different in the type of industries, just as night is to day, both organizations need to share a common ground to be as successful as they are separately. Nonetheless, there are some investors who would have expected Southwest to buy one the

Airplane industries soar the skies for decades governing daily transcontinental flights. The golden age of air travel meets five-thousand airline competitors with a statistic of 37.4 million flights per year. With numerous commercial airline to decide from, travelers feel overwhelmed upon booking a flight, thus it’s up to airlines to pave their service through advertisement to entice customers. Advertisements are rendered to persuade viewers to believe what they want them to believe and want what they want them to want, to illustrate this, Air France and Thai Airways advertisement campaigns will be examined. Air France was founded in 1933 under the SkyTeam alliance and has since remained top-notch similarly to Thai Airway, founded in 1960. Both airlines flight to multiple destinations, and although their cultural background is different (France and Thailand), it is in their best interest to provide passengers a safe, comfortable, and welcoming flight at reasonable prices. These three key points can be promised under any Airline with blanks ads, but the specific usage of text and visual imagery to express service and cultural partnership persuades customers to choose one Airline from the other.

Since an increasing number of people focus on brand names instead of product, brands become important elements for customers to choose products (Carroll, 2008). When customers trust the brand, the benefits for the manufactures are generated. In the first place, brands can be used by products as the tool to identify and differentiate themselves from various products. Secondly, brands are helpful for companies to build a competitive advantage (Bick, 2009). Therefore, organisations take more attention to branding.

Although brands do not solely refer to businesses and their products or services (e.g. charities, countries, celebrities), this essay will discuss their relevance to profits with regards to business operations unless specified. Where most companies must at some point make a decision (consciously or unconsciously) whether to brand their company or not, that question is often rhetorical. Brands are established whether the marketing manager says they should or not. The decision really is whether to implement conscious brand management within the business or not. That is the difference between a strong brands and weak brands. Where

In recent times, branding has played a pivotal role in some brands’ success. This has been made possible through the ability of some marketers to capture the essence and minds of people (consumers), and put the trends and characteristics into the personality of a brand. Customers have always found ways to identify themselves with certain products, and on several occasions, branding campaigns

In society today, everything has a name for it. If the product doesn’t have a well-known name, it goes by name that a well-known product that is similar goes by. Branding has made its impact on society and it’s never going to go away. In this situation, all we can do from here is analyze more and more until we fully understand its presence in society and its effects. Branding has its biggest effects on consumerism, which makes us question consumerisms power in society. Has our society become one big, replicated consumer or can a consumer or even a person still be unique and individual? Branding creates competition amongst companies throughout the world and creates a competition for the consumers. Not only, it also creates issues, creates