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Branding Immigrant Food Ethnic, By Lavanya Ramanathan

Decent Essays

In “Why everyone should stop calling immigrant food ‘ethnic’” the writer, Lavanya Ramanathan writes that referring to these foods as “ethnic” makes them appear to be more foreign than they are. Ramanathan states that describing the cuisine from foreign countries as “ethnic” seems to only apply to those “countries whose people have the brownest skin.” She goes on to say that she has observed that true “ethnic” cuisine is often looked down upon and considered low while “fusion cuisine”, combinations of American and an “ethnic” country’s food is seen as haute cuisine. Ramanathan tells that a NYU professor has discovered than people won’t pay more than $30 for ethnic cuisine. She also says that using “ethnic” signifies an air of inferiority when used and that while Asian and African countries get referred to as ethnic, European cuisine gets a pass from the Americans. …show more content…

Paula J. Johnson, a curator at the National Museum of American History, says that foods such as wasabi, Sriracha, and hummus would have been considered “foreign foods” 50 years ago, but today they are common, everyday staples for many people across America. Ramanathan briefly states before this that the only constant in American foods is global influence and then goes on to say that it’s not uncommon in modern times for people to eat, for example, Thai food for lunch and then Italian for dinner. She writes that America has people from all backgrounds, cultures, and countries and their influences are present everywhere, especially the food. In America today, there are so many influences on our foods that using the term ethnic to describe them makes it sound foreign when the food is something people eat every

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