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Bob 's Gym 's Business Strategy Essay

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Bob’s Gym is a full service, 24 hour fitness facility established in 1991. Not only does Bob’s offer a fully functional weight room, track, and cardio machines, the facility is also home to many other exceptional fitness options such as swimming pools, basketball courts, exercise classes, freshly cooked meals, protein products (shakes, bars, chips, etc.), spas and much more. With these unique offerings, Bob’s attempts to separate itself from other athletic clubs, fitness centers, and gyms in the tri-state area. Business strategies generally include a set of actions, objectives, a purpose, goals, and/or a mission statement. The Bob’s Gym’s business strategy explains within their mission. This “Built with Bob’s” ideology is located at http://www.builtwithbobs.com/ Three strategies exist for achieving competitive advantage. Cost leadership occurs when a company attempts to price their product or service lower than any competitor within the marketplace. Product differentiation exists when a product or service appears to be unique or different, giving it a competitive advantage. Personalizing fitness and giving members numerous options from which to choose is how the gym strategically uses product differentiation to achieve competitive advantage. Many competitors concern themselves with items such as cost leadership (lower membership rates) and/or focus (target certain niche markets/members) to try and achieve competitive advantage within their business strategy. Within the

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