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Blue Cross Blue Shield Case Study

Satisfactory Essays

Blue Cross Blue Shield does have a strong presence in the insurance community, whether that is in the Choices program, Medicare, or private policies. Government restrictions are a significant barrier to entry in multiple venues of healthcare. Brand loyalties and government restrictions are both barriers to entry in this situation.
Another aspect to HealthCare and Blue Cross Blue Shield that is proving to be a barrier to entry is their Medical Savings Account (MSA). My policy offers an MSA account due to the large deductible plans that are offered to participants in the plan. We are able to contribute a specified amount with a limit that can be matched by our company in order to offset the high cost of insurance and to be able to pay the

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