Black & Decker Corporation : The Largest And Well Known American Manufacturer Of Power Tools

Construction appears careless or haphazard. Many details need refinement for a strong or attractive product.

produced less efficient tools. In document 2 by Huan Guan, it was stated that “These tools

Robertson is one of the largest domestic manufacturers of cutting & edge hand tools and a leader in its two main product areas:

Tradesmen most often buy their tools from the retail distribution channel like Home Depot, or independently owned stores like ACE hardware. In this segment of the market tradesmen spend about $3000 a year on tools and about $1000 a year to replace tools. Quoted in the article “On the job, people notice what you’re working with, if I came out here with one of those B&D gray things I would be laughed at.” Just buy this statement it shows that B&D tools are looked at by tradesmen as tools for the home or tools that are used for hobbies. Even though B&D products are high quality and sold at a good price tradesmen would rather purchase tools that are looked at as professional tools like Makita. Also it has been known for B&D tools to fail on the job. Even though these were tools that were marketed to the consumer segment, it still gave B&D a bad name to tradesmen. Some of B&D’s tools were solely designed for the consumer segment for home use but how was the tradesman suppose to know exactly what tool was for which segment. To avoid this confusion B&D could possible go out to job sites and provide information about their products that are designated for the tradesmen segment so people will be more informed about their product, or go to the big retail chains and have information sessions. By doing these things it could make their product more attractive to the consumer.

ToolsCorp Corporation, a company out of Tennessee that builds power tools, lawn mowers, lawn furniture, microwaves, and ranges. Currently these products are sold in retails such as Sears, Best Buy, and Wal-Mart. Their products are manufactured locally and have a promising business within the US and Canada.

Its technology is new and product not a well-known brand (it is not immediately considered in procurement short-list)

Poor Quality - Items returned by customers increased from 1% to 3%. One tenth of the boards returned to the Donner Company were damaged or out of tolerance while the rest were returned due to the company not completing one or two different required operations.

Robertson is one of the largest domestic manufacturers of cutting & edge hand tools and a leader in its two main product areas:

Tools are valuable assets for every mechanic or handyman. An excellent piece of tool spells the difference between jobs done quickly with ones that take hours to finish.

Robertson Tool Company is one of the largest domestic manufacturers of cutting and edge hand tools with wide distribution

Not respecting tools can leave tools in poor quality, example a file store correctly in wooden slot and protect teeth.

brand, many people were not familiar with it. Some of them even did not know it.

The case is all about CDS (Concept Design services) , earlier they were in to business to consumer business by d product name of “Focus” now they have moved from business to consumer to business to business format. They have tied up with many design house and they give them the design which they manufacture and then distribute to the customer. They also moved from manufacturing focus products to high – quality stylish home wares with a high design value.

Recent research studies showed that B&D is one of the powerful brand names in the world because of its professional tools that has high quality in the industry.

- Although the brand has been around for a long time, it is still not at the stage of popularity that it should be at