Biography Of Francois Nars 's Marketing Campaign For Nars

Nina Tsiotsias is a creative fashionista whose passion lies with vintage clothing. At sixteen, Nina began modeling with NEXT models and thrived in the world of fashion, gaining valuable experience in front of and behind the camera. A muse to the iconic Garren, Nina's style is 100% authentic. Her intuitive nature inspires her to create confident cool-girl looks that prove irreplicable. You will find Nina to be resourceful, inventive and a quick learner. She was recently published in the Summer 2017 issue of Venice magazine. She continues to model and style as she prepares for the soft launch of her vintage shop "Uniform Violation".

Cosmetics: In 1909 Gordon Selfridge had opened the first cosmetics counter to allow women to ‘try before you buy.’ By the 1920s, every pharmacy and department store in the world included makeup counters. The previous stigma attached to makeup was gone and women felt at ease scrutinizing the latest powders, vanishing creams, pan sticks, lipsticks and mascaras (or mascaros as they were known in the 1920s).

Fashion has been around ever since ancient times, since the time of the Romans, it survived the world wars and is yet today a business with rapid changes. Fashion started off as an art form, a way for the riches to show their social status with unique and innovative designs that only they could afford. It was a way to separate the social classes of the society. In this paper I will include the creator of haute couture, and how the following designers developed couture, as well as having leading names in today’s ready-to-wear industry. The list is long, but I chose to focus on the three most important designers of the modern fashion industry.

Christian Dior was born on the 21 of January 1905. He grew up in Granville France to a affluent family, that worked in manufacturing. ‘Dior’s first interest in clothes developed in his teens when he dressed up as king Neptune for a fancy dress party.’ He went to school to study political science at Ecole des Sciences Politiques in Paris in 1920. This was because of his parent 's insistence. Dior then got the call for military service and served in the French Army from 1927-1928. In 1938 Robert Piguet hired him as a design assistant. Then after the war ended he began working for Lucien Lelong. Before pursing his own ambition and opening his own fashion house. Dior rose to fame quickly after he showcased his first collection ‘La Ligne Corolle’. Carmel Snow the editor and -chief of Harper’s Bazaar at the time gave the collection a name that

Calvin Richard Klein was born and raised in New York City's borough of the Bronx. He decided he wanted to be a fashion designer at an early age, most probably as a result of the influence of his grandmother. Leo and Flora Klein were his parents. They both worked in the grocery business. Flora’s mother, Molly Stern was an accomplished seamstress. She operated a notions shop and tailoring business where Calvin spent a lot of time as a child. (Marsh) Calvin attended P.S 80, a public school that a lot of other famous people attended including Penny and Gary Marshall and Ralph Lauren. (Marsh) At P.S 80 he excelled in art

Paul Poiret was born on April 20th, 1879 in Paris, France. His contributions to twentieth-century fashion has earned him the title in many people’s eyes as the “King of Fashion”, because he established the principle of modern dress and created the blueprint of the modern fashion industry. Poiret’s designs and ideas led the direction of modern design history. He was born into a working class family and his natural charisma eventually gained him entry into some of the most exclusive ateliers of the Belle Époque. Jacques Doucet, one of the capital’s most prominent couturiers, hired him after seeing promising sketches he had sold to other dressmakers. Furthermore, he was hired by the House of Worth and was put to work to create less

Elie Saab developed an interest on fashion starting from early ages. Built his first atelier only at the age of 18. His passion for fashion and haute couture grew in the following years and has dedicated himself to his brand from design to brand and customer communications .According to him :“Couture was a creative engine for the entire brand, a marketing tool for foundation of an image on a profound long term level.”

“Fashion used to come from one source at a time, be it the street, the runways or the entertainment business. The interesting thing about today is that influences come from high and low-everything from couture to Target.” –Michael Kors

Cosmetics fall into their own marketing arena. It is the only other product, besides food, that consumers are in constant need of because cosmetics are used in our everyday lives. Cosmetics, in order to have any type of customer base, are made with great quality in mind. With all these different brands offering the same types and qualities of products, Dove had to branch out into another important segment of this cosmetics market. Cosmetics are being used just as much by men as they are used by women, and it is important that a cosmetics product line can compete in the market of men’s products as well. Dove’s main competitors, Nivea, L’Oreal, and Garnier, have not crossed into making men’s products. The lack of men’s products gives Dove a competitive advantage in their arena. Dove has dominated in this category through their marketing and different direction.

The Estee Lauder Companies Inc. engages in the manufacture, marketing, and sale of skin care, makeup, fragrance, and hair care products worldwide. It offers skin care products, including moisturizers, creams, lotions, cleansers, sun screens, and self-tanning products; and makeup products,

Christian Dior SE was founded by its namesake, French fashion designer, Christian Dior. The legendary designer exploded onto the Parisian fashion scene in 1947 through designs that challenged the wartime restrictions and reintroduced feminine elegance to women’s fashion. Dior was immediately successful and recognized for his unprecedented creative originality and innovation. During his lifetime, Dior was the most successful fashion designer in the world. Following Dior’s death at the age of 52 in 1957, the house brought in a steady stream of new designers who would carry on Monsieur Dior’s legacy into the

For baby boomer generation which is experiencing life changes brought by aging, they have shown increasing interests in cosmetics and toiletries, not only to enhance their appearance but also for other reasons. A simple example is that they use foundation with treatment ingredients to protect their skin against harmful UV rays, and to help a variety of skin problems.

Many cosmetic brands are popping up recently, perhaps, due to the increasing consumers of products that beautify and enhance the physical appearance of a person. Even though the market is already full of the said cosmetic brands, the company L’Oreal Groups could still be considered as the leading supplier of cosmetics and hair-color. This study is a brief overview of the marketing concepts and strategy of the said company. The company profile will be presented to be able to give a clear view of the market to which the company belongs to. An internal and external (SWOT) analysis of the company will also be provided in this paper. Another area will be specifically devoted to

Coco Chanel, born Gabrielle Bonhuer Chanel, on August 19, 1883 in Saumur, France was an amazing woman who redefined fashion as we know it today. She was a clothing designer who revolutionized the fashion industry with her suits, little black dresses, and avant garde flare. Because of this quickly in her young life she became well know, and rose to be the fashion icon that she is today. From the timeless designs that are still popular to this day, and the sophisticated outfits that can be paired with great accessories Chanel has done it all. When it comes down to it though it was Coco Chanel’s philosophy that “luxury must be comfortable, otherwise it’s not luxury” that lead to her success. (“Coco Chanel”)

The cosmetics business is a billion dollar industry. Every year, women are responsible for consuming millions of cosmetic products. The cosmetics industry is so large because of several factors. The media is a huge contributor to the intense pressure to look a certain way. The idea that "sex sells" is evident in gossip magazines, movies, advertisements, music, and more subtly- in the business world. People first notice what race someone is, how beautiful or ugly they are and what clothes they are wearing. Beauty is skin deep; however, first impressions are usually what others use to base their