Bhp Billiton Ltd Essay

Strengths (company’s internal factors from resources and capabilities)- Bass Pro Shops have a competitive advantage, which in the text is defined as “a firm has a marketing mix that the target market sees as better than a competitor’s mix” (Perreault et al, 2011 p. 47). The way that Bass Pro Shops has this competitive advantage is that its stores have become a tourist attraction making customers want to go into their stores to experience the unique environment that incorporates attractions and learning opportunities. In addition, Bass Pro Shops have gained recognition for their outstanding customer service. The people that

The current strategy of the company is to enter foreign markets and to succeed there. The corporate main strategy is to provide high quality product to its customers.

Corporate-level strategies are liable for market definition; they address the entire scope of the business. This strategy helps a business to diversify its service. It gives them direction in which geographic region they should operate and which service markets to strive in. “Thus, an effective corporate-level strategy creates, across all of a firm’s businesses, aggregate returns that exceed what those

BHP Billiton Restricted (BHP) has the most diversified portfolio of high quality resources in the entire world. All companies have in common the generation and dissemination of minerals and their products, but BHP is the only company which focuses also strongly on petroleum. Therefore BHP has a competitive advantage against rising costs, which have in total a negative effect on the companies’ earnings (BHP Annual report 2013).

According to Ferrell & Hartline (2014), “a strategic focus is based on developing an overall concept or model that guides a company as it go through various marketing elements” (p. 100). The strategic focus of a company can change overtime and should be reexamined to make sure the company’s strengths does not become a weakness (Ferrell & Hartline, 2014). Businesses are taking the approach to focus more on the customer and understand new information about their behaviors in order to adjust their strategies and stay ahead of the competition (Cooper, 2006). New Belgium is devoted to producing an excellence product and customer satisfaction.

BHP was founded in 1885. BHP is the largest and began with silver and lead in Australia and a South African ancestor briefly served as the vital link. The company grew to become a global natural resources company, with a diversified commodity suite that included minerals, oil, gas, and steel. The company forayed into steel making in 1915, commissioning its first steelworks at Newcastle, New South Wales.

BHP BILLITON is established and world biggest natural resources organisation. This company is working in 25 countries across the world. BHP BILLITON is one of the top industries for producing aluminium, energy coal, metallurgical coal, copper, uranium, iron ore, oil, gas, diamonds. Head office of this organisation is in Melbourne, Australia.

Effective - BHP is a company currently operating in the metals, energy and mining markets, therefore diversification will bring in changes within BHP and help redesign BHP’s strategic direction, this will ultimately increase company growth in the long run. Diversification is in my opinion the most effective strategy to implement based upon the fore mentioned markets BHP currently operate in.

The company aims at improving their sales to ensure that there is a high return on the investment and maximize the profits that the company targets to accomplish.

It is only through industrial effort that a firm can attain or maintain its competitive advantage. Correspondingly, a determined business system will focus on competitive advantage fundamentals such as the chief role of creativity and the scope of challenges and pressure. Such detail exposes the management of a business to perceived shortcuts to success, which are actually failures. The implementation of Porter’s Diamond attempts to provide research results with fewer costs and risks as well. Through appropriate leadership techniques suggested in the model, it is evident that the origin of competitive advantage is a firm’s management. Responsibilities involved are creating pressures for

A company that pursues and achieves strategic outcomes that boost its competitiveness and strength in the marketplace is in much better position to improve its future financial performance.

The strength of the company is the loyalty of its brand and its talented management team and workforce. Another strength is the organizational vision which gives employees a view of the future and something to believe in and something that can be realistically achieved. The weakness of the company is that of the expansion into new markets. They need to make sure they stay focused on the creativity and innovation of products and not over focus on expansion. If they over

• Focus on growing core brands across categories, reaching out to new geographies, within and outside India, and improve operational efficiencies by leveraging technology.

Porter (1990) argued that if a nation can achieve competitive advantages, certain factors are required. He claimed a nation’s competitiveness should depend onhow its industries are innovating and upgrading. Nevertheless, advantages can gain through pressure and challenges, since if companies are having strong domestic rivals, aggressive home based suppliers and demanding local customers, they will needed to keep upgrading and innovating, as to hold the position. Furthermore, Porter (1990) indicated howa

The BHP Billiton ('BHP') was formed when BHP Limited and Billiton plc (public limited company) merged. BHP Billiton's main headquarters are located in Melbourne, Australia and in London, United Kingdom. The BHP Billiton Group is the world's largest diversified resource extraction conglomerate. "Patricia". The company is involved, not only in the production of energy and metallurgical coal, but also aluminium, copper, nickel, silver, titanium, uranium, oil and gas. "Hans".