Beyond the Bean (Case A)
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Contents
Executive Summary
The company’s main objective is to introduce ‘; Beyond the bean’’ to the Canadian market in London Ontario on the Richmond road and open up a café for mainly students, to get together and serve as a recreational center. This will be possible through the café and/or by having a variety of board games for the public. The initial approach will be to gain a market share for leveling out the playing field and being a root competitor for similar types of businesses. In the external and internal analysis you will be able to find all the necessary information that will provide you with a generous overview of the company’s
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This can also refer to the demographical segmentation, because a person's lifestyle is determined by factors like age, gender and location.
“Beyond the Bean” has a very wide range of potential customers. It is appropriate for any lifestyle. Whether you are young of old, male or female, everyone needs entertainment and social interaction.
Behavioral:
This type of segmentation is about the buying behavior of the consumers. In this case, it is about how people behave in terms of entertainment and social interaction.
This graph shows the size of the entertainment industry. It shows that, even in the economic crisis, the market still remained constant, which is very remarkable. This shows that entertainment is a must for people, and that they spend money on it, even when the economy is not at its best.
Customer Needs
Humans have various needs, physical, social and individual. They have the need to interact with others and to entertain themselves. "Beyond the Bean" offers these needs by providing people the opportunity to have a drink and/or to play games together.
Competitor Analysis
Strategy
Greig and Peck have already done some research about who their competitors will be. They see Fleetway and Palasad North as their direct competitors and Tim Hortons, Starbucks and William's Coffee Pub as their indirect competitors.
A marketing strategy involves two key questions:
Geographic segments would be based on a person’s country, region, or city size. Lastly, behavioral would consist of groups divided by occasions, usage, or attitudes when making a decision on whether or not to purchase the product/service (Werner, 2017). These variables can be analyzed through various methods including interviews, questionnaires, and customer data (Harvard, 2016).
As stated above, we learned that Canadians were not only big time coffee drinkers, but they also enjoyed the specialty type of coffee that Biggby provides. According to the Five Tasks of Foreign Market Attractiveness Assessment, we were able to clearly deduce the strengths and weaknesses entering into the Canadian market. Using this, we first screened Canada’s readiness for foreign entry and decided Biggby had a large market potential due to the large coffee consumption and growth rate. Additionally, we evaluated the industry with Porter’s Five Forces and established our competitive advantages between our competitors and new entrants. Based off of these facts, we recommend that Biggby continues to use franchising because it allows the business to emerge themselves into the culture and uses the same business strategy that Biggby currently employs in the United States. Lastly, Biggby has a high sales potential in Canada because of their competitive advantages and industry growth rates. Therefore, we recommend that Biggby enters the Canadian market with a large selection of specialty coffee, green products, and through
The partners of Beyond the Bean want to combine a traditional coffee shop with table/ board game rentals, where customers can socialize, in a relaxing environment. Our case analysis will demonstrate the appropriate decisions Beyond the Bean should apply to their business plan in order to achieve their goals. The report clearly identifies the problems within the case, and what choices the business should make to in order to be successful in the given area during a time of rescission. We explore the strengths, weaknesses, opportunities, and threats of Beyond the Bean’s business structure, identifying vital decisions that the business should
Just the way Earlene describes Beal makes the reader picture a gnarly, dirty, smelly bum from off the streets. The vivid description of the Beans is easily imaginable, as the reader sees people like them everyday of their life. Earlene comments again on Beal: "He stops and looks at me. He don't say nuthin'.
“My grandparents didn’t come all the way from Germany just to see it get taken over by immigrants. Not on my watch.” (Donald Trump). The thinking of aA privileged American, one such as Donald Trump, who has the net worth of four billion dollars, wouldn’t know the challenges that immigrants experience. The Bean Trees, by Barbara Kingsolver, highlights some of the many issues immigrants face when living in America. In The Bean Trees, the character Taylor decides to makes a life changing decision to leave her hometown for good. However, she had acquired a child, whom she names Turtle, and she is suddenly faced with the hardness of a mother in a land filled with social injustices that is constantly tripping her. She is able to overcome the obstacles
According to Horner and Swarbrooke (2005: 39), Segmentation may be defined as the process of dividing a whole market into subgroups or segments for marketing management purposes. Market segmentation is the division of the overall market for a service into various categories with common characteristics. In response to different segments, organisations facilitate the available resources to achieve greater efficiency, in order to satisfy specific needs of customers.
differences in her character "I was liking Lou Ann a great deal these days. In
-Audience segmentation-division of a population into a more homogenous groups based on similarities in attitudes, beliefs and knowledge. This allows greater impact of the message.
Partners David Greig and Angela Peck are considering opening a new business in London, Ontario named Beyond the Bean (House, 2013). Beyond the Bean would be a unique cafe where users could eat and drink while playing a variety of sit-down games and was inspired by a visit Greig made to a wildly popular location called Snake and Lattes in Toronto, Ontario (House, 2013). Greig’s vision for the new business was a place where people could get out and have some fun in a fairly unique way without having to spend too much money (House, 2013). However, various factors of this concept must be analyzed in order to determine how to best execute Greig’s vision.
Segmentation describes the division of a population into more or less homogenous segments based on their acceptance and buying patterns of products or services. This JB market can be broken down into the following market segments and sub-segments.
The black bean timber is known for to be large and tall in height and grows as tall as 40 m in height with a stem diameter to a 1.2 m. It is usually found in rainforest regions from Lismore, New South Wales to Iron Range on Cape York Peninsula. It is also found in New Caledonia and Vanuatu. The black bean has been shown to be locked in the heart of Northern Queensland in a large hardwood of rainforest through the New South Wales. The description that has been given about the black bean includes dark colour of black almost too dark to a brown, the texture include course with some figures on it.
The segmentation has been done on the basis of buying behavior of the customers. Knowledge of segment buying behavior can help redirect marketing resources for profit gain.
In ¨Snapping Beans¨ we can understand that the speaker was sheltered by her grandmother in her youth. As in the poem the grandmother hums "What A Friend We Have In Jesus" and expects her granddaughter to sing along as if they have sung the song together before. However the speakers
Author use many symbolism in the book The Bean Trees by Barbara Kingsolver. She uses symbolism because it makes it easier for readers to understand the deeper meaning or feeling of the character or the events that are happening. For example, author uses the symbolism of bean trees as transformation and Ismene as the abandoned children to show the deeper meaning of them.
Starbucks is acclaimed for its superior value proposition in the early 1990’s by creating an experience around the consumption of coffee, a ‘third place’. The brand is positioned to offer the highest quality coffee, close customer intimacy, and warm atmosphere or ambience.