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Beyonce Case Study On Media And Society

Decent Essays

MCO 120: Media and Society
Beyoncé Case Study
Walter Cronkite School of Journalism and Mass Communication | Arizona State University
Instructor: Kelly Roach, Faculty Associate

Student Name: Christopher Carter Student #: 1205574522 Semester (Season & Year): Fall 17

Overview of this Assignment

This exercise gives you the opportunity to examine the audio industry in-depth with a look at the making and release of Beyoncé’s fifth and sixth albums, Beyoncé, in 2013, and Lemonade in 2016.

Here’s How To Do It:

1. Read the following articles:
Beyoncé Rejects Tradition for Social Media’s Power by Ben Sisario
3 Powerful Branding Lessons From Beyoncé’s ‘Lemonade’ by Melanie Curtin
Beyoncé: Lessons From a Marketing Master by Marissa Piazzola
2. Answer the questions below. Be sure to include a word count for each of your 5 responses, each of which must be at least 75 words.
3. Save and submit this document to the assignment submission link by the posted deadline.

Case Questions

1. How does the release of Beyoncé’s two albums compare to a “traditional” release? What are the benefits of her strategy?
Beyonce used the power of social media and the followers she has to promote her two albums as opposed to standard marketing (Sisario, 2013). She posted and marketed her albums on social media to target her audience directly. Standard marketing would have been radio, retail, and traditional advertising. The benefits of this strategy is she is reaching out personally to her fans

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