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Better America

Better Essays

Building a Better America—One
Wealth Quintile at a Time

Perspectives on Psychological Science
6(1) 9–12
ª The Author(s) 2011
Reprints and permission: sagepub.com/journalsPermissions.nav DOI: 10.1177/1745691610393524 http://pps.sagepub.com Michael I. Norton1 and Dan Ariely2
1

Harvard Business School, Boston, MA, and 2Department of Psychology, Duke University, Durham, NC

Abstract
Disagreements about the optimal level of wealth inequality underlie policy debates ranging from taxation to welfare. We attempt to insert the desires of ‘‘regular’’ Americans into these debates, by asking a nationally representative online panel to estimate the current distribution of wealth in the United States and to ‘‘build a better …show more content…

Norton, Harvard Business School, Soldiers Field Road, Boston,
MA 02163, or Dan Ariely, Duke University, One Towerview Road, Durham,
NC 27708
E-mail: mnorton@hbs.edu or dandan@duke.edu

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Norton and Ariely

Building a Better America

Fig. 1. Relative preference among all respondents for three distributions: Sweden (upper left), an equal distribution (upper right), and the United States (bottom). Pie charts depict the percentage of wealth possessed by each quintile; for instance, in the United States, the top wealth quintile owns 84% of the total wealth, the second highest 11%, and so on.

Americans Prefer Sweden
For the first task, we created three unlabeled pie charts of wealth distributions, one of which depicted a perfectly equal distribution of wealth. Unbeknownst to respondents, a second distribution reflected the wealth distribution in the United
States; in order to create a distribution with a level of inequality that clearly fell in between these two charts, we constructed a third pie chart from the income distribution of Sweden
(Fig. 1).2 We presented respondents with the three pairwise combinations of these pie charts (in random order) and asked them to choose which nation they would rather join given a
‘‘Rawls constraint’’ for determining a just society (Rawls,
1971): ‘‘In considering this question, imagine that if you joined this nation, you would be randomly assigned to a place in the

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