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Best Buy Company, A New York Stock Exchange Traded Supplier Of Consumer Electronic Devices

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Best Buy Company, Incorporated (BBY), is a New York Stock Exchange traded supplier of consumer electronic devices headquartered in Minneapolis, Minnesota. Best Buy began as an audio specialty under the name “Sound of Music” founded by Richard Schultze and Gary Smoliak in 1966. Schultze eventually bought out his business partner and in 1986 rebranded the store under its current moniker and began to expand beyond its Minnesota roots.
Today Best Buy has more than 1,900 stores and is the industry leader, ahead of its primary competitors; Wal-Mart, Amazon, Apple Stores, and Target; in providing consumer electronics in the United States. Despite its position in the consumer electronics space by 2012 a review of Best Buy found that nearly all indicators pointed to signs of poor financial health; Earnings per Share (EPS) were down, same store sales were down, and the stock price had fallen substantially. Ultimately, the Best Buy board decided to fire CEO Brian Dunn for his failure to recognize and react to the external forces threatening Best Buy, primarily threats from low cost online retailers such as Amazon. The new CEO, Hubert Joly, immediately went about setting a new strategic plan entitled “Renew Blue” in late 2012. As of this writing the Renew Blue strategy is still underway.
According to the most recent Annual Report Renew Blue is dealing with two problems, declining comparable sales, and declining revenues. There are five pillars underpinning the strategy:

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