preview

Benefits Of Product Donation For Donations And How It Can Help The Companies

Decent Essays

Option C: Donation
Highlights
Product donation has emerged as a cost effective alternative to disposal. Donation to charities is a great way for businesses to give back to their communities and building their image and reputation in the community. It has also helped free the needed warehouse space, reduce the cost of storage and take advantage of the special tax deduction.
Methodology
When our team agreed upon the decision to donate the excess and obsolete inventories as our third alternative, we decided to look into the Syria crisis and non-profit organization that has an extensive experience responding to nature disaster nationwide. Our research consists of, researching for non-profit organization that will accept excess inventories, …show more content…

According to Bartkus & Morris, “Studies have shown that reputation as measured by Fortune’s “most admired corporations” survey is positively correlated with financial performance”. In the Cone Case Evolution Study: 83% of surveyed Americans say they want more of the products, services, and retailers, they use to benefit causes, and 80% are likely to switch brands, when similar in price and quality, to one that support a cause (Mercy Corps, 2011). These surveys have demonstrated that consumers are more swayed by a corporation’s social purpose and are willing to pay for items that comes from social responsible businesses.
In addition, product donations can provide a positive public image enhancement for Dr. Comfort. According the Cone Case study, 85% have a more positive image of a product or company when it supports a cause they care about (Mercy Corps, 2011). The company’s donation can be publicized as a way to enhance their marketing efforts and advertising programs because they produce benefits for corporations through image and brand building. Product donation can create a more visual transaction and can effectively demonstrate a corporation’s value. For example, if Dr. Comforts were to donate shoes to a country in need where shoes are a rarity and it makes a huge impact on the lives who are at risk for infections due to lack of footwear, such scenes will have high visual impact and can go far in shaping a

Get Access