Benefits Of Ecotourism: New Belgium

DesJardins, (2007) discusses that a new paradigm is needed to re-conceptualize how businesses practice. He further states that a large a large portion of the world lacks the basic rights of clean waters,

Consumer demand for robust ale was not being fulfilled with the current beers on the market. In 1991 Jeff Lebesch and his wife Kim started the company out of their basement. They focused on the rich flavor and unique concept. Their focus on social and environmental responsibility has set them apart from brewing companies on the market. Jeff and his wife wanted to promote a product while being innovative and socially responsible. They designed their core values and mission statement while hiking in a national park (Ferrell, 2010). In addition they wanted to promote the brand and corporate citizenship (Ferrell, 2010). Although the product is alcohol they encourage consumers to be responsible. Also, they have sponsored events, dinners and philanthropic causes to help gain consumer loyalty. In 2013, USA named NBB as 6 out of 15 best brewing companies (Franklin, 2013). Also, the company has increased is competitive advantage with is stance on environmental conscience brewing. They were the first brewery to utilize wind power generator, even with an increase cost of .025 per kilowatt (Asher, Bidner and Greene, 2003). Also, they utilize light tunnels, windows and recycled steam to reduce their carbon footprint (Gorski, 2013). In 2002 NBB participated in the LEED-EB pilot program (Ferrell, 2010). Furthermore, the company donates $1 for every barrel of beer sold to each of the 26 states territories and distributed $700,000 in 2012 (What we are about, 2013). Despite

Although some individuals or groups would argue that a brewing company cannot be socially responsible due to the nature of their product. Ultimately, their “to do” list will never end, and no matter how much they give back or enhance their operations to be more environmentally friendly, it will never be enough.

New Belgium’s focus on environmental responsibilities is a benefit that enhances the profits of the company. The company has been successful while keeping sustainability and environmental responsibility at the forefront of their strategic planning process. In 2012 the company decided to spread its wings by choosing a second home in North Carolina. New Belgium brewery invests in efficient equipment most notably their brew kettle, which heats thin sheets of wort rather than the whole kettle and stores steam and vapor that allows the wort to heat at a quickened pace reducing the amount of primary energy used. The company’s energy conservation efforts do not stop there; their site claims that “the most sustainable watt is the watt never used” (New

New Belgium brewery has increasingly grew throughout the years since their development in 1991. Despite the dominance of the “Big Three” (Budweiser, Miller, and Coors), NBB needs to be aggressive and strive to invest in the attractive beer industry in able to grow more. If positioned correctly, NBB and its main brand, Fat Tire, can continually grow. An evaluation of the industry, the business itself, its brands, and the customers and competitors is needed in order to be continuously successful.

New Belgium Brewing strives to reduce it’s impact on the environment. NBB invested in a wind turbine, making it the first fully wind powered brewery in the United States. NBB has also incorporated a steam condenser that captures and reuses hot

1. What environmental issues does the new belgium brewing company work to address? How does NBB taken a strategic approach to addressing these issues? Why do you think the company has taken such a strong stance toward sustainability?

Belgium is home of the finest ales and have been known to brew for centuries. So when Jeff Lebesch, an electrical engineer from Fort Collins, Colorado took a bicycle trip through Belgium it made him realize there may be a market back home to sell Belgian-style ale. Jeff returned home with hopes to experiment and brew his own beer in his basement from the various ingredients he received on his trip. When his friends approved of the ales he started marketing them to the local town. He later opened New Belgium Brewing Company in 1991. His wife, Kim Jordan was the company’s marketing director. They named their first brew “Fat Tire Amber Ale” after Jeff’s

Additionally, on a socio-cultural level, many consumers feel that restaurants partaking in green initiatives and operations are doing their part to not only help sustain the earth but also to conserving natural resources (Hu, Parsa & Self, 2010). “Going green” is not simply a trend in the food service industry but around the world and in all forms of business. Corporate companies consider “going green” as a sensible business strategy in building recognition for corporate social responsibility among consumers concerned with environmental conservation efforts. Lastly, technological initiatives such as Energy Star appliances (dishwashers, refrigerators, ice machines, etc.) and faucets that use less water must also be analyzed in their ecological conservation capability and weighed against their financial costs (University of Notre Dame, 2014).

Driving Under the Influence (DUI) causes peoples' loss of life or serious bodily injuries to everyone who crosses illegal barriers to drinking and driving. It causes many tragic injuries to a number of people on U.S. roadways. Even innocent children get hurt or killed if someone misjudges his or her ability to operate their vehicle due to drinking alcohol. Drinking while driving is one of the most unfortunate realities that exist in the world today that has many issues. When intoxicated individuals make a decision to sit behind the wheel of an automobile to drive, they endanger everyone on the road. This decision, which may not seem important at the time can have a dangerous

Being that NBB is an environmental enthusiast, the company has chosen to focus on environmental issues and have become nationally known as a “paradigm of environmental efficiencies.” NBB’s sole purpose and core belief is linked to their marketing strategy in which they associate the quality of their products as well as their brand name with the company’s theory toward affecting the planet. The dedication to the environment was exhibited in their mission statement “To operate a profitable table brewery which makes our love and talent manifest.” NBB stated that in every aspect of production either compilation or distribution had to be environmentally efficient. (Drever; Haiar, 2006)

When educating the young, one needs to remember everything they say will leave an impact on the young ones they are educating for the remainder of their lives as in the novel Animal Farm, the puppies were the youth being educated. The puppies are taught to be soldiers for Napoleon like Komsomol were in the Russian Revolution. The Komsomol are a group of soldiers that have been trained to worship Napoleon since they were very young. After they turn 28 they are no longer permitted to be a member of the Komsomol. The members of the Komsomol were represented by Jesse’s puppies in Animal Farm and the audience is shown the terrible things they were trained to do, but

Data in the healthcare industry can include patient demographics, financial information or clinical documentation. Management of this data can include storing in a file, file server, an email, an electronic healthcare system or other locations. Therefore, Data Management is the process of managing how the data collected and how it is stored so that it can be used efficiently and effectively in the future.

New Belgium Brewing Co. (NBB) is a craft beer leader that embraces sustainability and corporate responsibility. For New Belgium, social, ethical, and environmental responsibilities are as important to the company’s operations as profitability. For New Belgium, business is as much about improving the local community as it is about making beer.

Through their brand recognition, New Belgium Brewery has won the beer battle between most of their competitors. Beer connoisseurs know New Belgium Brewery by their infamous New Belgium Fat Tire. Fat Tire has helped New Belgium gain a competitive advantage because of the beers high demand. Also, New Belgium’s social responsibility is a major part of why they obtain the competitive advantage over their competitors. New Belgium is a simple company that portrays an economical friendly production, a strong family back- round, and consumer-based market strategy. New Belgium focuses on three responsibilities, social responsibility, employee responsibility, and environmental responsibility. Also, because of their focuses, they have become one of the top competitors to other craft beer