Battery powered automobiles are relatively new within the auto industry. Advancements in battery power technology along with the effect of gas emissions and crude oil prices have made battery power a more possible choice than ever before. Are battery powered cars marketable? That is the question that this research paper intends to answer. If battery power is a marketable alternative to gasoline power, what makes it profitable? Who is the target consumer? With the recent prices of oil, some people look to battery technology to save money. Along with that, people who are concerned with the environment and those who want cleaner air may choose battery power instead of gasoline power. These cars are not usually inexpensive, but in the long run they may save money. There are some downsides to battery powered vehicles. It takes electricity to charge a battery, which is not always available. One concern is the distance a battery powered car can go. Car companies are working on a network of charging stations that span across the country so battery powered car owners can charge their cars. As mentioned earlier, not everyone can afford such a car. They tend to be costly on the front end, so the consumer base is limited. This paper should address all of these issues and others to determine how marketable these cars currently are and how the future looks from a marketing standpoint. The Marketability of Battery Powered Cars When Ford Motor Company was founded in 1903, it would
After this the purchasing decision is derived from Vehicle price, concern’s about travel range, and the size of the car, specifically relating to trunk space. These are all product factors that can only be changed over time as perception of the electric car product is shaped in the consumers mind through a multitude of marketing tactics, something that a small scale dealer like Sanger will never truly have a major influence on. These factors can only go two ways, one is the negative perception of the electric plug-in remains constant as consumers fail to see the benefits of the new product type and the market continues to rely on gas powered vehicles, or consumers view the perceived value of the electric cars as being more beneficial both economically and environmentally. The ladder
The U.S. electric passenger car industry in 2011 was described as being in its infancy, because it is still a new concept to buyers. However there are signs of growth from 2011-2015. Buyers do not consider the car because of price, travel range and vehicle size, along with other secondary concerns.
“We can break our dependence on oil…and become the first country to have one million electric vehicles on the road by 2015,” President Obama said in his January 2011 State of the Union address (Institute for Energy Research 1). While this may sound promising, the practicality and merit in achieving this goal remains unclear. Auto manufacturers have been working on plans for electric cars for years, especially the three largest companies in the US: Chevrolet, Chrysler, and Ford. These companies have been hoping that the development of electric cars would create a sort of lifestyle change for consumers, both weaning the U.S. off of its dependence on foreign oil and breathing life into the market for auto sales at the same time. Electric cars are often sold as zero emissions, but technically that is only true once they are charged and in terms of their tailpipe emissions. After all, they have to get their energy from somewhere and, more often than not, the electricity used for charging is supplied by traditional coal fired power plants. The real question then is whether the source and amount of energy required to build and supply an electric car with power is actually cleaner and more economical than a traditional combustion automobile. As it turns out, the answer is both unexpected and fairly complicated. In order to assess whether the use of
In this article “Why the Gasoline Engine Isn’t Going Away Any Time Soon,” Joseph B. White states that alternative energy cars could be the start of a revolution in the automaker world, however, complications interfere with the outcome. Although the author suggests different ideas on alternative vehicles, he contradicts himself numerous times while also lacking credibility of any sources.
There must continue to be popular sentiment toward the environment; the public must be aware of the electric vehicle, aware that there is a healthy alternative to the gasoline cars that are driven every day. However, adoption does not end with awareness — the public should be educated on the benefits of electric vehicles in order to fully realize the lifestyle change they must make. Wally Rippel and the Toyota Prius are champions of these findings’ success. Whether through a modern day, nationally-televised electric vehicle race or the promotion of electric vehicles in Hollywood movies, the electric car should become a popular item in modern culture, and a well-understood one for that
The United States of America is one of the biggest automobile markets in the world. This trend has also created awareness for environmentalist to bring attention to rising level of pollution and emission within the cities and metropolis. As response, the U.S. Government is encouraging the automobile manufacturers to produce clean and renewable alternative vehicles that will drastically reduce pollution and emission. Subsequently, the automobile industry has witnessed a gradual introduction of environmental friendly vehicles that use clean and renewable energy to encourage less pollution and safer environment. The manufactures of these vehicles have introduced into the market three categories of electric passenger car
Electric cars impose a serious risk on the oil and gas industry. The extent by which this market succeeds reciprocally defines the extent by which the oil and gas industry deteriorates. As with all forms of technology, there comes a point in time where one form of technology no longer appears to be useful in comparison with an applicable alternative. The current inhibitors of electric car adoption are the price of batteries and vehicle performance. With that being said, battery prices dropped over 30% just last year and are expected to continue dropping. Projections estimate that 35% of cars will have a plug by 20401. However, even in the next few years, companies such as Tesla, Chevrolet, and Nissan plan to offer electric cars on the market at an affordable price. The question then becomes: when the oil and gas market will be displaced by the electric market? If both markets produce a vehicle of similar price and quality, then it is reasonable to assume that a customer will choose the option that is more eco-friendly. The moral issue still remains: should the vehicles of tomorrow be fueled by gasoline or are viable options readily available and acceptable?
The documentary Who Killed The Electric Car? focuses on the evolution and later destruction of the electric battery-powered vehicles manufactured between 1996 and 2003. The documentary examines the forces that took part in this process of destruction – automobile companies, oil companies, batteries, consumers, government, hydrogen fuel cells, and the California Air Resources board. In this analysis, I choose to focus on the role that the automobile companies played. My argument is that the automobile companies sabotaged the electric car because it was apparent to them that they could not make a large profit from them like they could from larger vehicles.
We have the desire to create a new form of technology and get away from gasoline cars. Electric cars are the future in transportation and will pave the way for the auto industry in years to come. Even though we have not seen the results we need in production, costs, and technology, people are positive they will soon catch on. In this paper I will discuss the cultural considerations of the electric car. I will compare the United States use of technology with other nations around the world such as China. When comparing them, I will cover the main sources of the technology for present electric cars and also the production. I will review America’s innovation and motivation in pursuing the electric car. Based on that I will name some leading car brands
In this speech I have explored the history where they are today, and what is to come of electric cars. The electric car will get you to where you want to be without polluting the air. As Jay Leno once stated after driving the Tesla electric car, “If this is the future, I’m not that
Firstly, the decline of oil prices in 1996 decreased the price of substitutes to the EVs and increased demand for traditional cars. In addition, the oil lobbyist’s blocking of recharging infrastructure limited important complements for a viable EV market.
Currently, the market for electric vehicles are in its early stages. However, with the growing environmental awareness more people are becoming more accepting and fond of the idea of electric cars. Presently, less than 2% of households have an electric powered vehicle but it is projected that by the year 2045, electric vehicles will account for 35% of the automotive market share.
In the market today, there are some factors that can pose a problem to all the market players’ including the Model S. The idea of fully electric vehicles is still a new idea in the eyes of consumers. The major concern for the market would be the location and proximity of charging stations for the vehicles. Major cities are starting to increase the amounts that are located within them, but are still not as readily
Opportunity: The electric automotive industry and Tesla should decrease both the costs of its batteries and in renewable energy to attract more purchasing customers.
The main component of a car would be the power that actually puts the car in motion. To be solely dependent on one power source is not a very good idea as it is not eco-friendly and at the same time not suitable. By 2040, half of all the new cars being sold will be hybrids, according to Exxon Mobile. Hybrid Cars are the cars that uses more than one power sources to run the car. It is usually referred to the Hybrid Electric Vehicles (HEVs) which has both the internal combustion engine and electric motors that generates power. One of the main problem with these hybrid cars is that their batteries are extremely heavy and takes up a large amount of space in the car. The concept of Hybrid cars can be a good thing to the environment, but definitely not for the car manufacturer or the customer. Hybrid cars have a convincing amount of weight due to their batteries, even with the existence of lithium-ion batteries. As a solution, Energy Storing Body Panels are used.