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Bank Of America Research Paper

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Bank of America (BofA) is a multinational banking and financial services corporation, ranked 2nd on the list of the largest banks in the US and operates in more than 40 different countries. The bank has over 46 million consumers around the world, with 4600 banking centers and 15,900 automated teller machines. Bank of America Corporation has 8 different lines of business all with the same purpose of helping individuals navigate their financial lives and working with companies both large and small to drive the economy forward. The lines of business include retail, preferred and small business, Merrill Lynch Wealth Management, U.S Trust, Business Banking, Global Commercial Banking, Global Corporate & Investment Banking and Global Markets. Clearly …show more content…

BofA has the largest wealth management company worldwide and also has the most widespread retail banking presence of the big 4 banks, with branches in all 50 states. In 2010, BofA was ranked as the third largest corporation in the entire world. JPMorgan Chase was established through a merger between JP Morgan Bank and Chase Manhattan in 2000. JPMorgan Chase operates in more than 70 different countries and operates through 4 primary divisions, consumer and community banking, commercial banking, corporate and investment banking and asset management. Wells Fargo is ranked as the world’s biggest bank by market capitalization and operates in 35 countries, and operates more than 50 different business lines. Out of all these big 4 banks, Wells Fargo has the highest customer satisfaction rating and has a very valuable brand reputation. Finally, the smallest of these competitors is Citigroup, who actually was the largest bank in the world prior to the 2008 financial crisis but suffered losses that dropped it to 4th place amongst the big 4. In terms of BAML, (the corporate division), the main competitors are Morgan Stanley, Goldman Sachs Group Inc and Credit Suisse Inc. …show more content…

It has a strong brand name and has a great financial position globally, since they are active in so many countries. It is also a leader in global wealth management and has a diversified portfolio that provides many different services. Some of their weaknesses is that majority of their income is from their home market of USA and holds a much smaller market share outside of the states. This has set up an opportunity for BofA to tap into foreign markets and try to increase business there, which they can do but trying to merge or acquisition some major banks in other parts of the world. BofA has also put a large emphasis on the strategy of simplify and improve and with that in mind have many opportunities to work towards that goal. Some threats to BofA is having anther financial crisis or recession which can greatly harm the business. Over the past couple of year, BofA’s main competitive have been growing their market share and are starting to threaten BofA’s own

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