Essay on BRM 353 Wk 2

Nanda Home achieving rapid success in first few years through the launch of Clocky in America has been experiencing decrease of revenue. To sustain success in previous years, Nanda Home needs to be aware of the failures on branding its company and products. The purpose of this essay is to evaluate the failure on sustaining Clocky’s appeal, and to analyze the market situation of Turkey to make recommendation to brand Nanda Home and Clocky successfully based on the branding goal of awareness and function.

To differentiate the brand from competition, labels and packaging would be used. Moreover, all visual communication tools and promotional items featuring the brand logo and

The new North Terra identity was born out of a marriage between honouring the company’s tradition and transforming it into a modern brand that represents the desired market.

Compiled is a case analysis of the Espoir Cosmetics Company’ decision as to whether develop a Global Branding initiative or to carry on with the firms existent Domesticated marketing concept. This document breaks down the operational environment of the firm, and proceeds o avail some recommendations as the best courses of action that Espoir can take.

1. The ad or promo activity should focus on the organisations reputation for providing luxury products made from all natural ingredients.

A company has many items that distinguish it from other companies. This can be the symbols of the company, the motto, values, ethics, and even the atmosphere of the company. Symbols are one thing that identify the company and make it unique. This can be added to the company logo. The logo is the symbol of distinction of the company (Clement, 1994). The symbols represent the observable artifacts. When looking at the observable artifacts, this represents the things that are most visible to distinguish the company. The one thing that distinguishes the company I work for with other companies is that they value the quality of their products. This has been the cornerstone of the reputation of the company. I currently work for General Nutrition Center.

The brand techniques simulation is based on a cosmetic company that is expanding a new brand. The company that the brand technique based on is Ca 'Shara. Ca 'Shara develops and markets products for skin care, hair care, and makeup. Ca 'Shara has a long history of being an establish brand and is known for its quality products. Based in Cincinnati Ca 'Shara is ranked third best in regards to revenue. As the company expands as a whole with a rise in popularity; management has decided to extend its range of products that would include a five thousand-year-old holistic health care system that originated from India. This health care service is called Ayurveda.

"The name is composed of the title by which the company, product, or service is commonly known and the graphic forms of identification, including symbols, logotypes or signatures, tag lines, and representative characters" (Roman G. Hiebing Jr and Scott W. Cooper; The successful marketing plan, a disciplined and comprehensive approach; 2003).

Fashion designer logos are intended to be the "face" of a company. They are graphical displays of a company 's unique identity, and through colors and fonts and images they provide important information about a company that allows customers to identify with the company 's main product. Logos are also a shorthand way of referring to the company in advertising and marketing materials. Hollister’s highly effective marketing strategy used to target consumers is their logo. Their logo contains a picture of seagull that may come in many different colors or fonts, sometimes they’ll use other

Since an increasing number of people focus on brand names instead of product, brands become important elements for customers to choose products (Carroll, 2008). When customers trust the brand, the benefits for the manufactures are generated. In the first place, brands can be used by products as the tool to identify and differentiate themselves from various products. Secondly, brands are helpful for companies to build a competitive advantage (Bick, 2009). Therefore, organisations take more attention to branding.

This is really important! You can 't sell something if you don 't know what it is and you definitely can 't design a logo that is relevant to the market without knowing what the market will be buying.

Nanda Home is one of the successful creators of innovative new products but some grievous problems arising recently. We are market researchers writing this recommendation essay aiming at presenting the analysis of observations regarding of the failure to continue the attractiveness of its products. By using branding goals including awareness and image to measure its marketing strategies, this summary will focus on the possible reasons for its failure and provide suitable recommendations for Nanda Home to effectively brand the company and Clocky in Argentina’s market based on its demographics and cultural values.

“Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.” Patagonia's unique mission statement shows what they stand for and proves to competitors that their products will always be of the highest quality and manufactured without harming the environment, which is very important to the target market that the brand sells to. With a mission statement this bold, consumers know that they are buying products from a company that cares, which is rare to find because how competitive the market is. What propelled Patagonia into the limelight as a premier outdoor clothing brand was its high quality and sustainably produced line of products. Patagonia was the leading company to pave the way in waste reduction. Patagonia's iconic design and high tech materials allowed for the brand to gain significant market share amongst consumers.

This recommendation essay aims at presenting the analysis of observations regarding of the failure to continue Clocky’s attractiveness including the causes, the implications, and suitable recommendations for Nanda to enter Argentina’s market. By using six branding goals including awareness, image, function, feelings, appreciation and loyalty to measure her marketing strategies, this summary will focus on the marketing challenges and the first two goals to effectively bring her product to this new foreign market.

Yet, branding, as any business owner will tell you, is a lot more than picking the right logo color or design. It's about leaving a mark on your customer. That mark is what draws your customer's attention to your business among