LEE SHAU KEE SCHOOL OF
BUSINESS AND ADMINISTRATION
MKT B250F
Introduction To Marketing
Assignment 2 (Group Project)
Name & Student No.:
1. Chiu Chun Hin 11097806
2. Ng Yuen Kei 11110570
3. Louie Wai Hang 11053188
4. Li Ka Man 11081950
Tutorial Group No.:
T09
Date:
2/12/2013
Submitted to:
Ms Crystal Chan
Total Mark: /100
Content
1. Introduction P. 3
2. Product Strategies P.4 –P.6
3. Pricing Strategies P.7-P.10
4. Coordination of the strategies P.11-P.12
5. Action plan
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The new products will modify the ingredients consisted in the snacks into more healthy snacks. Kee Wah will put less sugar and use other health oil to replace tallow. This low sugar and low fat modified products would contain 10 pieces per package. Hopefully these new product can help Kee Wah Bakery to establish an innovative and fashionable image to the young customers.
In addition, people also concern on the convenience of eating the snacks, a new idea about the size of snacks has come up. Some Chinese snacks are relatively large in size, it cause some inconvenience to the customer and it is easily make the clothes dirty. A bite size can solve this problem. The size of cookies and egg rolls should be about coin size and finger size so that consumers can finish one mini pastry in one to two bites. Fragments of snacks fall out would be reduced and leave less mess to clean up. Based on this bite size, 20 pieces per package is recommended. Therefore, this new favors and package can attract the teenagers and health-oriented customers.
1.3. New Product line strategy-Lunar New Year Gift Set
Apart from healthy eating, most of the customers are concerning the environment protection. They will put more focus on the quality of life, so they also prefer green lifestyle. Wastage of over packed moon cakes has raise up customers’ awareness and now they are seeking for a green new year. A new product line on the Lunar New Year products will be added. This new products
Student name:WenJieGUO Student code:GEC000009P Unit code and name:VU21389 Design and review a project Task1 1.Make sweets cakes sell them. 2.Sweets strawberry cake 3.-buying the ingredients/materials -making the product -selling the product -doing advetisement 4.Next week 5. -buying the ingredients one day -making the product one day -selling the product one week
In this essay I shall be discussing the factors which influence the level of and access to unsecured debt held by households.
Although the recession has hit the economy, people are now trying to save money by having “nights in”. This is an opportunity for business in the snack industry to take advantage of.
We will focus on bringing two new products to the Kool-Aid lineup: sugar-free premixed and energy drink.
a) I really liked this poem; I thought it was very vivid and memorable. It made me feel angry and sad for the soldiers that died and for the suffering of the other soldiers, their injuries, their trauma and the conditions they had to endure. My daughter also read this poem and it affected her in a similar way; it made her feel sad, angry and ashamed for the things that happened. (71)
We will focus on bringing two new products to the Kool-Aid lineup: sugar-free premixed and energy drink.
The concerns with this strategy would be the education of the people around the sites and at schools, i.e. the interpretation of the message determined by different monies and pay values. The communication of the facts and figures in relation to the rest of the world and the meeting of targets. Also the desire of the peoples looking still to profit from the original issue.
How can the way in which we organise our thinking by using mental images, concepts and schemas help us improve our memory?
Frito-Lay first toyed with multigrain snack chips in the 1970s, when research indicated a need for a snack in this category. Prontos, released in 1974 and distributed for four years, weren’t incredibly well received. While a lack of success is attributed to a confusing name, poor manufacturing and too narrow a market, Dwight Riskey, VP of Marketing Research and New Business, admits that he is “not sure there were dramatic things wrong with the product design [...]. It may have been invented and introduced before its time.” This sentiment was reflected in the Harvest Project in the early 1980s, when Frito-Lay developed several multigrain products to attempt and have a possible healthy alternative to saltier snack foods for the baby-boomer generation. Lackluster response caused the project to stall into the mid 80s as focus was put on developing new flavors and healthier alternatives in other brands.
Mooncakes, or Bánh Trung Thu, is the Vietnamese name for the Chinese-influenced bakery delight traditionally eaten during the Mid-Autumn Festival. A key to the festival’s celebration in addition to lunar worship and moon-watching, was enjoying with family and friends an indispensable delicacy with sips of warm tea. My aunt bought me a mooncake in the shape of a cute piglet. Being twice the size of my hands combined, I happily cupped the clear plastic container tied together by a small red ribbon. After anxiously skipping home with Mister Piggy (see Figure 2), I swiftly untied the red ribbon and tore
What seems to be the trend in today’s market and what some are already practicing is the “green” life style. There is a need to create a product that can adhere to this lifestyle in a way that helps the planet, can be done safely and in style, with effortless routine, while clearly stating that you are contributing to the “green” way of life. Environmentalism, which is associated with the color green, is a broad philosophy and social movement which is centered on a concern for the conservation and improvement of the environment (Wikipedia, 2009). This movement is
Old Chang Kee has developed various types of series of “Signature Fingers Foods” and “Breakfast Set” in this way, such as Traditional Favorites, Seafood Favorites, Chicken Favorites, and Desserts etc. Inward-facing, there are furthermore several sub-brand categories, i.e. “O”, “OnStick”, “K8”, “Take 5”. What’s more, OCK is as yet working on creating averagely four kinds of new products. (Oldchangkee.com, 2016)
As today's generation has more awareness related to health issues or keeping them slim and fit, the snacks that is from Old Chang Kee are not an option to consider for health conscious customers. The other reason that could also impact if there is an increase in inflation, People tend to look for other products in the markets. The Company has been here in Singapore for a long time, and there is no uniqueness in the products that they are
He has connected the first Japan snacks supplier in HKTDC Food Expo in 2011 by himself.5 In Japan, local products for domestic sales are not allowed to be sold to foreign companies. Thus, Lam even went to Japan in person searching for suppliers and set up shadow companies in Japan sourcing for any popular and fair-price snacks that are not yet known to the Hong Kong market.6 That is the reason snacks sold in 759 Store always catch up with the trend in Japan. Thus, 759 Store provides exclusive products which cannot be found in its competitors’ stores.