AutoZone is by far an auto parts industry giant. Founded in 1979, they have made a huge impact on aftermarket retail of auto parts. They have rose to the second largest retailer of auto parts in the U.S., and they continue to grow. AutoZone has more than 5,000 stores around the world, making competition hard to find. However, there are numerous websites that could beat the company out online. AutoZone does have a fantastic website, offering hot deals, repair help, and any parts or accessories known to man. They should, however, keep a close eye on these auto parts websites making tire tracks of their own. NAPA Auto Parts is top AutoZone competitor NAPA Auto Parts has been around far longer than AutoZone. The company was founded in 1925 and their mission has always focused on people …show more content…
They have always been traditionally cheaper than other stores, and their auto department is no exception. The online presence they have is also nothing to hide in the trunk. Being one of the largest retailers in the world, Google will display anything Walmart at the top of the page. Their website offers all the basics, from tires to car stereos. And they even have an auto insurance center. Pep Boys has great website similar to AutoZone AutoZone is relatively young compared to Pep Boys. Founded by four guys in Philadelphia in 1921, this full service auto and tire chain has become an industry fixture. They have more than 500 stores and they were noted as one of the fastest growing companies in 2005. Their website is a simple one, easy to navigate with loads of auto themed pages. They even boast a “Research and Learn” section with plenty of stuff for the at home mechanic. This site is excellent for anyone looking for anything auto related. O’Reilly Automotive is AutoZone on
His sales for that day were $300. Auto Shack was acknowledged as a free standing establishment where Pitts served as Chairman and CEO. Today, Auto Shack is well-known by the name AutoZone, a Fortune 500 company. It is considered the leading auto parts retailer in the United States with more than $8.1 billion in annual sales. This conglomerate continues to increase its growth by exploring new businesses and entering new markets. In 1996, AutoZone launched a commercial program offering credit and delivery to professional technicians (“Our History and Timeline,” n. d.). AutoZone later acquired ALLDATA, the nation’s leading provider of electronic automotive diagnostic and repair software. The company also expanded its presence outside the U.S. borders to Mexico, opening their first AutoZone de Mexico in December of 1998. Currently, AutoZone serves customers in 48 states, Mexico and Puerto Rico, employs more than 65,000 workers, who are referred to as AutoZoners (“Our History and Timeline,” n. d
Prior to opening his first auto parts store in 1979, Joseph Hyde, AutoZone’s founder, made several critical strategic decisions to promote his company’s success. To begin with, he chose to mirror Walmart’s strategy of utilizing the everyday low pricing and focusing on providing outstanding customer service as a means for differentiating his store from his competitors (Parnell, 2008). Additionally, he also adopted Walmart’s strategy of focusing on smaller markets in the southeastern United States to fuel the growth of his business. Subsequently, business flourished and AutoZone grew at a breakneck pace, opening nearly 600 new stores in just over 12 years. Soon thereafter, the company went public and initiated the second phase of its growth strategy,
Walmart has kept its prices so low by cutting-edge technology, corporate culture and put in their efforts to make the suppliers to lower the prices and sell goods as low as possible. The basic goal of Walmart is to keep their prices low and it has always been successful at this.
customers unbeatable prices that their competitors find difficult to challenge. But in providing those “great deals” it deducts from other sources. Walmart directly imports from Asia and in turn Asia produces cheaply made items and sells to Walmart for a low cost. Thus,
Auto Zone began as a single store founded by J.R. “Pitt” Hyde III in 1979. The first location was in Forrest City Arkansas, the name at the time was Auto Shack and from one store it became a fortune 500 company and the leader in auto parts sales. (AutoZone.com, n.d). Some of the strengths that make this firm a leader inclue, store layout, reasonabl prices, and its customer service. For example, most locations offer free testing of electrical components, check engine light or they will also change wiper blades. Another advantage is the loaner tool option, this is free and only requires a minimal deposit. Auto Zone has competition from several similar companies such as O’Reilly, Advance Auto, and Pep Boy’s. In maintaining a competitive edge,
A case brief on AutoZone,Inc is being presented in this article. The paper briefly discusses the history and progress strategy of the company so far. The main idea of the paper is the dilemma faced by a portfolio manager- Mark Johnson- and the wise decision he could make in order to safeguard his client’s portfolio. The paper examines the current position of AutoZone in the market and its growth potential which would help Johnson in making his decision.
Wal-Mart is a brand that is universally recognized by everyone as a place where you can get what you need when you need. They stand by their name and reliability of their products. I personally believe they are the most diverse organization and best run company's doing the most business right now. They are also known as the best place to save money and is essentially an all in one shop.
As a trusted automotive detailing and Fleet Cleaning service provider we have reliable solutions for all your Auto maintenance needs. Our dedicated Auto improvement professionals are trained to find and assess every type of auto requirement with the necessary expertise to fix it.
We live an hour away and choose to buy our auto parts at your location because of the service we have always had. When we came in Mark did greet us and offered to help but used a very unpleasant tone. We explained what was going on with our vehicle and he would cut us off every now and then, we did not know
I would define Autozone in the automotive industry based off the primary products they retail. I would include the dealership and the fellow discount automotive stores in this industry as well. Industry is defined as a group of competitors that produce similar products or service ( Parnell, 2008 pg 38). By this definition dealerships and aftermarket automotive discount stores would fall under this category. When a consumer thinks of a dealership they immediately think of purchasing a new or used vehicles, this assumption is a valid thought. The dealership offers so much more than new or used vehicles, in fact dealerships offers car washing (detailed), collision repairs, and parts and services on vehicles.
I believe the best option for Terry would be to use the specialty paint suppliers. He should sell his product to a paint manufacturer who would have more established distribution channels and more experience in this particular market. General Motors probably purchases their paint from paint suppliers and might be hesitant to use an untested product. AutoZone is already reluctant to carry his product and also stated that customers are brand and price sensitive. Although AutoZone might be persuaded to carry his product, he may not receive ideal product placement in the stores and might be limited to only a few markets.
We will use several different forms of communication for fusionZONE Automotive (FZ) marketing strategy. The first effort will revolve around your website. FZ 's demographic relies heavily on the Internet for information. While FZ currently has a website, I recognize that
At the present time, AutoZone and their competitors are facing at least one common trend that affects their strategy on a day to day basis. The online giant, Amazon, is a force that is doing today what Walmart has done to mom and pop operations for decades, slowing down the industry’s growth (Baloun, Blatz, Crane, & Fritz, 2018). In short, consumers are using the internet to acquire parts and at times they can be found through bids on sites such as eBay. A major secondary issue that Autozone faces is the slow down of the growth boom in general which was easy in the beginning and has stabilized to a steady path for now. To explain the lack of growth in their sector you have to realize that other companies followed Autozone’s lead and formed their own corporations, as did Advanced Auto and O’Reilly’s Auto Parts (Parnell, 2008).
Evidently, Wal-Mart is not doing anything to differentiate itself from rivals. It gives no frills to self-service outlets always providing the cheapest prices. Through a well-built influence with suppliers, the company has gained the power to manipulate prices and amend manufacturing procedures thus wringing out more savings for its customers. All that the company does from the frequent calls to suppliers to doubling up execs in hotel rooms aimed at saving the
Walmart strives to bring good value to its customers under one roof. They provide a wide variety of goods and brands at competitive prices.