Aussie Pooch Mobile
CHRISTOPHER LOVELOCK AND LORELLE FRAZER
After creating a mobile service that washes dogs outside their owners' homes, a young entrepreneur has successfully franchised the concept. Her firm now has more than 100 franchises in many parts of Australia, as well as a few in other countries. She and her management team are debating how best to plan future expansion.
Elaine and Paul Beal drew up in their 4 X 4 outside 22 Ferndale Avenue, towing a bright blue trailer with red and white lettering. As Aussie Pooch Mobile franchisees whose territory covered four suburbs of Brisbane, Australia, they were having a busy day. It was only 1:00 p.m. and they had already washed and groomed 16 dogs at 12 different houses. Now they
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Expansion had benefitted from the leverage provided by several master franchisees, who had obtained the rights to work a large territory and sell franchises within it. Said Taylor: I look at the business as if it's my first child. I see it now starting to get into those early teens where it wants to go alone, but it still needs me to hold its hand a little bit, whereas initially it needed me there the whole time. With the support staff we have in place, the business is now gaining the support structure it needs to work without me; this is what I am aiming towards. I appreciate that a team of people can achieve much more than one person alone.
The Service Concept
Aussie Pooch Mobile specialized in bringing its dog washing services to customers' homes. Dogs were washed in a hydrobath installed in a specially-designed trailer, which was parked in the street. The trailer had partly open sides and a roof to provide protection from sun and rain (Exhibit 2). Apart from flea control products and a few grooming aids, APM did not attempt to sell dog food and other pet supplies. The company had resisted the temptation to diversify into other fields. "Our niche is in the dog bathing industry/' declared Chris Taylor: I don't want us to be a jack of all trades because you'll never be good at anything. We now have an exclusive range of products that customer demand has driven us to providing, but we still work closely with vets and pet shops and are by no means a pet shop on
The franchiser can attain rapid growth for the chain by sign- ing up many franchisees in many different locations.
This technical document is a flyer regarding a rescue animal shelter advertising that boxer dogs need foster homes. In any technical writing piece, it is important to have an effective purpose, layout, and know who your audience is. This flyer effectively communicates its’ purpose through its’ layout, while keeping the primary, secondary and tertiary audience in mind.
Several strengths exist in operating a mobile grooming service. The strengths are that PetSmart will go to the home or office of the customer saving them time. The environment is less stressful for the client and the pet because the pet will be in a familiar place. The service is perfect for senior pets along with being a sanitary, safe and healthy environment. PetSmart also offers weekend appointments for all customers and potential customers. Since a representative from the company goes to the client the pets have no exposure to other animals, disease or parasites. The company offers evening and weekend appointments and customers never have to be troubled with the pet having car sickness or even having to put their pet in a cage. A weakness
Franchisors are increasingly having to be more and more selective in the adoption of franchisees with factors such as economic climate and the potential difficulty with growth playing key factors in the decision making process. It is not simply an ability to grow which creates a successful Franchise and nor is it the desire of any franchisor to adopt every potential franchisee. Franchisors are becoming more and more scrutinising as the global economy declines. There is a general understanding within any franchised
To ride on the coattails of a larger chains advertising wings and not have the ability to compete with them only makes the Peaceful Rest look weaker and less appealing. Consumers depend on the strength and dependability of a chain to meet their needs. (Kayaman & Arasli, 2007). The decisions that Tristan is left with is choosing a franchise company.
The business that I want to open would be a franchise of a McDonald’s restaurant. McDonald’s is a fast-food restaurant that serves a variety of products, but is mostly known for its
4 Paws for Ability was founded in 1998 by Karen Shirk. Shirk had tried to obtain a service dog for herself, and after years of searching and applying to traditional service dog agencies, she was able to find training herself. The traditional agencies had turned her away because they viewed her as too disabled since she needed a ventilator. After going through all she did to be able to receive and handle her own service dog, she realized that there must be others who are struggling just as much as she had. She then found 4 Paws for Ability in hopes of accepting more applicants and not judging them on the severity of their disabilities. She began working only within her community with a few people who needed dogs. She found that no one had been
In the 2015 Budweiser’s “Lost Puppy” commercial, we immediately see a special bond between a dog, owner, and horse. The commercial starts off with the relationship between the horse and dog, and how they don’t want to be separated. Throughout the making of Budweiser commercials, Budweiser has created a strong connection with puppies. Budweiser has used the puppy to create a story line to create more than one advertisement. The commercial then gets to our emotions when the puppy goes missing after jumping into the back of a
Petland should create an alliance with someone famous who has been known in the pet industry and market a whole new line of pet apparel, leashes, collars, toys, grooming and bathing supplies. Cesar Millan recently paired with Canadian Tire where they sell a large collection of supplies, toys, crates and food that was designed by the famous ‘dog whisperer’. This line has proven to be very
PAWS. “Buyer beware: The problem with puppy mills and backyard breeders.” paws. 2017. Web. 6 Feb. 2017.
Some of the major issues or concerns regarding service dogs can be better addressed in a community where members are educated on the topic. It is not unusual for a disabled handler to be harassed by the public about their disability and their dog. Frequently asked questions like “Can I pet your dog?”, “Why do you need a dog?”, and “What’s wrong with you?” make it difficult for handlers to live their lives normally. In fact, there are laws in North Carolina that say handlers are not required to disclose that information (Wisch 1). An increased education on service dogs will play a role in lessening or eliminating this harassment. Community members need to be taught that just as one would not go up to someone in a wheelchair and ask to play with it, a person should not ask to play with any type of on duty working dog. Similarly, business owners and locals need to be informed about their specific state and ADA laws that protect and permit assistance dogs and their owners. Multiple clients and staff members at paws4people have expressed their experiences with business owners trying to deny them access or community members assuming their disabilities. Assistance dogs with proper certification and vests may only be asked to leave if the dog becomes a disturbance or highly reactive (Wisch 1). Business owners that do
As stated previously, homeless animals in America do not have enough loving homes to go around. While not all these alternative sources of pets are necessarily bad, they remain a factor keeping so many of the 6.5 million dogs and cats entering shelters out of homes by taking spots away (‘Companion Animal Overpopulation”). Furthermore, despite the existence of reputable breeders and pet stores, numerous places like these actually locate their animals from puppy mills. Puppy mills churn out dogs quickly by keeping their animals in inhumane conditions, and when dogs are deemed no longer profitable, they can be abandoned or killed, helping to contribute to the surplus of unwanted animals (“Top Reasons to Adopt a
Not having to answer to a corporate boss is the dream of many and the flexibility that owning a business franchise creates provides this option. Success is not reached by simply creating a business, however. The level of success is measured by the size and efficiency of the business. Business growth is the driving force of the economy. The additional jobs and revenues created when a business expands allow the economy to grow at exponential rates. One of the fastest and most popular ways to increase the size of a business is to turn it into a franchise, which can then be purchased by individuals. Franchising provides opportunities that are beneficial to both the parent company and the purchaser. The company that owns the business can expand
Pawsitive Pet grooming offers upscale dog owners a place where they can leave their pets while at work, and away for weekend trips or on vacation. It also offers feeding and exercising, as well as washing, grooming and low-level veterinary services. The location will be a large lot on the outskirts of a high-income residential area. Our projections include a heavy rent because of the location requirements. Customers pay by the day, by the hour, or by the month. Our assumption is that the average customer generates about Php. 50,000.00 per month.
‘As a result, expansion can proceed at a much faster pace than would otherwise be possible, enabling the franchisor to achieve increased market share whilst benefiting from economies of scale.’ (http://www.butterfield.co.za) Finally, franchisors can benefit from the cultural knowledge and know-how of local managers. This can be helpful in lowering the risk of business failure in unfamiliar markets, as well as creating a competitive advantage. Franchising offers franchisees the advantage of starting up a new business quickly based on a proven trademark and way of doing business, as opposed to building a new business from scratch. The franchised business is based on a proven idea and has an existing customer base, therefore making it much easier to sell your product than it would if you were to start up your own business.