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Audience Analysis: Damn Fine Tea

Satisfactory Essays

The large and bold typeface of Andrews & Dunham peaks the interest of the audience, so when they go to further examine the package they read Damn Fine Tea, which would explain to the audience first, what the product is and second, that this would be considered an exceptional brand of tea. The designer chooses to let the words Damn Fine Tea speak for itself by using a simple and smaller typeface, rather than making the typeface overpowering and distracting to the message itself. In this sense less is more, no more is said than there needs to be and the type face does not distract the audience from the overall message.

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