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Atlantic American Company Mission Statement Analysis

Satisfactory Essays

BUS 1101: Principle of Business Management

Mission, Strategy, Objectives, and Organizational Structure

Mission Statement of a Company

According to Peter Drucker (1993) “A business is not defined by its name, statues or articles of incorporation, it is defined by the business mission. Only a clear definition of mission and purpose of the organization makes possibly clear and realistic business objectives.” For setting future strategies of the business, a clear mission is very fundamental. Campbell, Devine and Young (1993) has quoted from the speech of Colin Marshal (deputy chairman of British Airways) that, “A corporate mission is much more than good intentions and fine ideas it represents, the frame work for the entire business, the values …show more content…

The Atlantic American Corporation mission statement reflects their website in a way. On the Atlantic American website, it says that they are committed to bringing quality products to the market while providing the best service at the lowest cost. According to the mission statement, the Atlantic American Corporation insurance, products and services are based on a solemn promise. This promise that they made is exactly what the website says, “they’re committed to bringing quality products to the market while providing the best service at a low cost.” By analyzing this statement, we see that it reflects their mission.

According to the mission statement of Atlantic American Corporation it says that they provide financial security and protection for their clients, but analyzing the website ‘About us’ it doesn’t mention anything about financial security and protection, however it mentions this in their company slogan “A family of companies devoted to helping people protect what matters most.”

Viewing Atlantic American Corporation website, they have a third party administration services for a well-rounded range of employee benefits. The mission statement goes on to say that they are committed and want to display fairness, Respect and an opportunity for their

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