preview

Assignment 1: Cliffedge Business Plan

Better Essays

1.0 Executive Summary

The purpose of this business plan is to raise $2,650,000 to launch the operations of CliffEdge Funding. CliffEdge Funding is a private hard money lending company. The company is a California based business that will provide hard money loans (loans based on qualifying collateral of real property) to real estate investors in the targeted market. This company was founded by Luther Rufus who has done due diligent research in identifying a profitable market.

This business plan will summarize key aspects about the business, its operations, expected revenues, and need for funding.

Services and Product Description:

CliffEdge Funding provides hard money loans to real estate investors. Loans can be up to 75% LTV as long …show more content…

Rufus is seeking investment capital in the amount of $2,650,000 from investors to start the operations of CliffEdge Funding. Financing will be used for the following:

• Financing marketing services for the business.
• Finance the company’s portfolio to service loans to investors.
• To provide financing for the first 6 months of operations.
• To obtain proper licensing and insurance to operate as a money lender.

1.3 Mission Statement

CliffEdge Funding is committed to providing real estate investors with financial resources that benefit their endeavors to build wealth through investments while providing a stream of income to our company for financing their portfolios.

1.4 Management Team

Luther Rufus has more than 2 years of experience in the real estate industry and a board of advisors with more than 20 years of real estate experience and more than 10 years of experience in the lending industry. Mr. Rufus and his advisors will make the operations of the business to profitable within its first year of operation.

1.5 Sales Forecasts

Mr. Rufus anticipates strong profit growth at the onset of business operations based on strong research and historical figures. There is little overhead costs for the initial startup. Expected financials for the next three years of operation are …show more content…

Once capital has been acquired to fund the venture and profits are made, investors will receive cash flow payments quarterly and dividend yearly.

2.5 Exit Strategy

Once CliffEdge Funding is in a position to consider an exit strategy, Mr. Rufus will attempt to sell the company to a larger entity for a significant price. The hard money lending and mortgage industry has a history of sustaining a modest risk profile once operations are established; Mr. Rufus believes the Company could be sold for more than 6 times earnings. CliffEdge Funding’s value will depend largely on the performance of the outstanding of loans held by the company, the value of assets held by the company, and the forecasted economic environment for the lending industry.

3.0 Lending Operations
CliffEdge Funding will offer credit products to investors for residential loans. The funds and the title to credit loans will be placed in a Specialized Lending Trust (SLT). This will allow multiple investors (CliffEdge Funding, borrower, private capital raised by borrower) to pool their money together to prevent Escrow errors since Escrow only allows for a lump sum payment instead of multiple. The SLT will be managed by a trustee to track each party’s investment and prevent mixing

Get Access