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Aramark Analysis

Decent Essays

Evaluation of the Strategic Position of:

ARAMARK CORPORATION

Matriculation Numbers:

1216049 - 1216050 - 1216079 - 1216123 - 1216127

Robert Gordon University – Business Hotel Management School

BA Hotel and Hospitality Management

BS 3190 Strategic Planning and Change Management in the Hotel & Hospitality Industry

Module Coordinator: Mrs. Elda Eicher

Submission: 30 November 2012

Word Count: 7215

ARAMARK Corporation

INTRODUCTION
1. General Information

ARAMARK, an outstanding leader in professional services, provides award-winning food services and facilities management to …show more content…

➢ 1980: Acquired “National Child Care Centers” and started entering child care arena. This product life cycle ended in 2003 when they sold this division to concentrate on the core business. ➢ 1995-1999: Developed their facilities and career apparel business and by 1999 business was up by 6.7 billion. ➢ 2001: Was the most significant acquisition (Service Master Management Services) and this allowed to expand facility service capabilities enormously. ➢ 2006: investors including CEO acquired all outstanding shares and took the company private. ▪ (Aramark 2012) ➢ 2006: Acquired Seamless Web an internet company that allows users to order online from local restaurants (Food Management 2006). ➢ 2011: Bought Van Houtte USA from Green Mountain Coffee (Coffee Business) (Business Wire 2011). ➢ Recently: Shift to healthier food products, less salt, gluten free etc. This shift is only at the beginning phase.

4. The Cultural Web

Organizational Structure of Headquarters, United States a) The President of ARAMARK. In charge of Mexico and North American regions’ Facility Service, Logistic Service and Remote Workplace Service. Furthermore, he/she is also responsible for business operational procedures, customer satisfaction and

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