Apply Chain Management vs Traditional Mananagement Systens Essay

CRM is a process that turns the customer’s data into customers’ loyalty through activities which is collecting customers’ data, analysing customer data and identify target customers, developing CRM through programs and implement CRM programs.

Customer Relationship Management (CRM): Customer relation management (CRM) is a cross functional enterprise system that computerizes numerous customers serving form in direct marketing, sales, customer service and accounting management. CRM allows a company to distinguish and focus on their best customer so that they can be held as a loyal customer for a longer period of time.

In light of these, considering customers’ needs and wants first and making business plan for that is key to success, and CRM makes that dream come true. CRM helps a company to understand their customers and know what they want. Through this, companies can get closer relationships with customers and they can differentiate themselves from other competitors by providing superior service and offering a consistent, convenient customer experience. Not only for customers, but also CRM is beneficial for companies ' internal control. First of all, in these days, the size of the company is getting bigger. Consequently, the

Customer relationship management (CRM) is the practice that companies use to gather, manage and analyze customer interactions with

CRM (Customer Relationship Management) is an information industry term for methodologies, software, and usually Internet capabilities that help an enterprise manage customer relationships in an organized way. For example, an enterprise might build a database about its customers that described relationships in sufficient detail so that management, salespeople, people providing service, and perhaps the customer directly could access information, match customer needs with product plans and offerings, remind customers of service requirements, know what other products a customer had

In order to establish a suitable CRM system and increase the success rate, understanding CRM processes is especially important. Building CRM system, there are many works need to do(). Firstly, the target customer market should be identified. Different customer strategies are focused on different target customer markets based on their profitability. Then, firms set customer objectives, for example, acquire customer satisfaction and loyalty. After that, the leaders and managers should support and commit the implementation of a CRM system. At the same time, when companies change their targets, a plan about changing

Customer Relationship Management (CRM) is a tool that helps track, manage and supply information about customer’s interactions with an organization to help contribute to customer satisfaction that leads to customer loyalty. Additionally, CRM programs provide tools and applications designed to target their efforts on the most profitable customers, target new potential customers, and generate sales and maintain relationships with customers contributing to a greater market share.

Customer relationship system or we called it CRM, which is the one of the information system that has been used by Prudential Assurance Malaysia Berhad. Customer relationship management is a type of software application. Employees can manage customer information by using CRM. The relationship between company and their customers can be grown in long-term and stable. This system’ primary concept is to keep the business operational through finding and maintaining clients. All departments in the same building can keep track of other department processes such as customer service. Technology is required for customer relationship system to organize and analyze business processes.

[CRM] is about understanding the nature of the exchange between customer and supplier and managing it appropriately. The exchange contains monetary considerations between supplier and customer – but also communication. The challenge to all supplier organizations is to optimize communications between parties to ensure profitable long-term relationships. CRM is a key focus for many organizations now as a shift away from customer acquisition toward customer-retention and churn reduction strategies dictates a need for best practice CRM processes.

The main goal of Customer relationship management is to create a strong bond between customers and the company. The strong bond can be build by focusing on the two main objectives of CRM. Providing the organization and all of the employees that treat customers with a single and complete view of every customer at every touch point and across all channels and providing the customer a single and complete view of the company and its extended channels (O’Brien, A & Marakas, G. 2004).

CRM is about the implementation of a specific technology solution project CRM is the implementation of an integrated series of customer-oriented technology solutions CRM is a holistic strategic approach to managing customer relationships in order to create

CRM is an acronym for customer relationship management, and the software products are designed to improving customer satisfaction. Broadly, a CRM provides software that allows a business to track customer relations, trends, and transactions that determine effectiveness of sales campaigns

The group which are in pioneers of CRM endeavors are generally utilitarian heads who frequently don 't have enough vital arrangement or viewpoint experience of CRM. They are entirely being measured by particular exercises inside of their capacities. While the principle center ought to be on the organization 's general techniques. One other component is that the greater part of CRM system are actualized anticipated base on general specialized prerequisites center rather than business need center. As notice prior that CRM is key process that aides organizations in comprehension client needs. Along these lines, organizations can enhance their procedures to give these requirements to their client (Oracle, 2006).

Customer relationship management - needs to be an end-to-end practice that includes such areas as: marketing, advertising, sales, order processing, order distribution, and customer support. CRM is term that is used to define business process and technology that support identifying, gaining, and managing customer relationships. With CRM, businesses have the opportunity to store customer contact information, leads, accounts and sales opportunities in one main location.

* CRM is a strategy resulting in developing the most appropriate relationship with a customer, a process that is supported by technology and that may not necessarily yield deep or strategic partnerships with all customers.