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Apple vs. Google

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Negotiation Thesis:
Analysis of Tech Battle: Apple vs. Google

Table of Content 1. Apple vs. Google abstract 1.1 Conditions in the mobile industry 1.2 Apple’s industry statues and iOS strategy 1.3 Google’s industry statues and Android strategy 1.4 Apple vs. Google: Stakes and conflicts

2. The Negotiation 2.1 Steve Jobs’ personal interest 2.2 Apple vs. Google: Historical relationship between the parties 2.3 Apple’s first negotiation move

3. Negotiation Failed 3.1 Steve Jobs: Thermonuclear war with Google 3.2 Coopetition

4. Current Situation

5. Conclusion

I. References

1. Apple vs. Google case abstract
This Thesis describes the critical battleground and …show more content…

It became available on January 5, 2010 and uses the Android open source mobile operating system
*Nexus One is Google's original flagship smartphone manufactured by Taiwan's HTC Corporation. It became available on January 5, 2010 and uses the Android open source mobile operating system
On the contrary, Google designed Android based on open source code, which Google makes it free to support manufactures to install on phones and tablets. Apple relies on sales of its devices to remain profitable. However, Google only needs to spread its advertising networks onto these devices to make a profit. Google envisions a future where mobile phones cost will be very cheap or even free, it requiring only the advertising revenue generated by these devices to turn a profit.

2.4 Apple vs. Google: Stakes and conflicts
The battle for the mobile computing market share between Apple and Google wouldn’t matter much if there wasn’t so much potential money at stake, and the majority of that money will come from advertising. App sales are another important component, especially for Apple. What irritated Steve Jobs about Google OS was that the Android phones offered many features that Apple had created, including the overall look of the devices and the use of multi-touch finger swiping. 2. The Negotiation 3.5 Steve Jobs’ personal interest
There was a famous competition in the desktop software industry in the

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