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Apple As A Global Multinational Corporation Based Out Of Cupertino

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Introduction Apple is a global multinational corporation based out of Cupertino, California Apple designs, sells and develops personal computers, computer software and consumer electronics. Apple was founded by the late Steve Jobs, Steve Wozniak and Ronald Wayne. A few of Apple’s most popular products are the I Pad, the I Phone, the I Pod music player and of course the line of MAC pc’s. In addition to the host of hardware electronics that Apple makes and manufactures, Apple also makes consumer software that includes the IOS and OS X operating systems, the I Work and I Life creativity and productivity suites; Apple also has their own web browser called Safari that is designed for their products. Apple also has created a mega web site to …show more content…

However, in light of all of Apple’s accolades and accomplishments, Apple has received their fair share of criticism for their environmental and business practices, contractors and labor practices as well. SWOT Analysis Apple, Inc. has grown tremendously since the 2001 introduction of the I Pod mp3 player. After which Apple also unveiled and launched many successful electronic products such as the I Phone, I Pad and newly designed Mac PC,s that have resulted in ginormous revenue gains for the company (from a nice $5.36 billion in 2001 to a whopping $170.91 billion in 2013). One of the main reasons for Apple’s success and ginormous revenue gains is Apple’s vertical integration,brand reputation, marketing and advertising capabilities and strong distribution channels in the United States and abroad. Due to Apple’s huge sales, investor confidence in the company’s future and their successful product launches, AppleIncorporatedearned the title as the most valuable company by market capitalization, in 2011, and held the named title until 2013.Later in 2013, Forbes and Inter-brandcited the Apple brand as the most valuable brand in the world. Apple SWOT analysis 2014 Strengths Weaknesses 1. Marketing and advertising capabilities 2. Strong and extensive distribution channels in the U.S. 3. Vertical integration 4. Brand awareness and reputation 1. Lack of product breadth and offerings at different price points 2. Weak direct distribution channels in China and

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